Kekst and Company is working the PR beat for North Castle Partners as the Connecticut private equity owner of the Curves gym franchise snaps up weight loss brand Jenny Craig from Nestle.

North Castle, which focuses on health and wellness companies, said it plans to "revitalize" Jenny Craig. Curves CEO Monty Sharma will add the president/CEO role at Jenny Craig as the two companies are combined to create a "one-of-a-kind wellness company."

Kekst partner Todd Fogarty handles the North Castle work at Publicis-owned Kekst.

Nestle plunked down $600M to buy Jenny Craig from its private equity owners in 2006. Announcing the deal Nov. 7, Nestle, which did not include JC's France operations in the deal, said financial details would not be disclosed.

North Castle bought Curves last year.