Pratt Institute, the 126 year-old art, design, fashion and architectural college in Brooklyn, has hired Goodman Media International after a search to bolster its media footprint in New York City.

The Clinton Hill school on Oct. 28 announced creation of the Brooklyn Fashion and Design Accelerator in the former Pfizer building in Williamsburg to offer low-cost studio space to fashion designers.

The Wall Street Journal noted the move coincides with the shrinkage of Manhattan’s Garment District and the move of  “thousands of burgeoning fashion designers” eager to cash in on the entrepreneurial energy and cache of Brooklyn.

Tom Goodman, veteran of CBS, is known for his local political/cultural/entertainment contacts and media connections.

Pratt’s PR department has not yet been reached for comment about the PR firm selection process.