The New York City Police Department has issued a request for proposal for a communications firm that can help the law enforcement agency bolster its community outreach efforts.
The NYPD is seeking a qualified firm to provide a communications plan and subsequent PR campaign with a focus on improving the NYPD’s “depth of connection to various communities” within the city, “with special emphasis and desired impact within communities of color,” according to RFP documents.
Scope of the work includes creative development, production (radio, television, print and Internet, as well as promotional items), account management and research. The work would include a 10-week PR campaign in New York City intended to promote the NYPD’s efforts to increase mutual trust between police officers and the community.
Anticipated terms of the contract is expected to be five years. Anticipated funding for the contract is expected not to exceed an annual budget of $800,000.
Proposals will be evaluated on criteria of relevant experience, demonstration of organizational capability and quality of the proposed approach. Agencies are required to provide a price proposal form, as well as detailed breakdown of cost.
Proposals are due by Tuesday, January 17, 2017, by 2:00 P.M. Anticipated commencement date for the work is April 1.
Contact is NYPD assistant commissioner Frank Bello: [email protected].
View the RFP (PDF).
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