ScoutComms has launched a new market research department called Scout Insight which will conduct original research and surveys to provide clients with timely, practical insights into the tens of millions of people and thousands of organizations that are directly tied to the veteran and military family community.

Scout Insight

“Over six years of operation, ScoutComms has come to recognize that while many nonprofits and corporations seek to provide support, services or products to the more than 40 million Americans who are service members, veterans or their family members, they often lack detailed knowledge and understanding about who these people are, where they live, and what matters to them,” said ScoutComms founder and CEO Fred Wellman.

VP Lauren Jenkins will lead the new initiative as managing director. Brian Wagner becomes the agency's first chief operating officer, while to serving as primary client lead.

ScoutComms is a certified B Corporation, a new corporate designation which requires companies to:

• Be the change they seek in the world
• Conduct business as if people and place matter
• Do no harm and benefit all through their products, practices and profits
• Act with understanding that they are each dependent upon one another and responsible for each other and future generations

“Being one of the nation’s top certified B Corps, this company takes our responsibility to make a difference very seriously,” Wellman said.  “That’s why we set aside time to advise multiple pro bono clients, donated thousands of dollars in profits to non-profit and charitable causes, and revised our pro bono policy to empower all of our employees to provide flexible assistance to qualified nonprofits.”

The Fredericksburg, VA agency posted surpassed $1 million in revenue last year for the first time.  Clients include Wounded Warrior Project, The USAA Educational Foundation, VetTix, Service Women's Action Network and Warrior-Scholar Project.