Diamond PR, with offices in Miami and Los Angeles, has been tapped as agency of record for Frenchman’s Reef & Morning Star Marriott Beach Resort, St. Thomas, U.S. Virgin Islands.
The agency will handle all North American PR, working with the media as well as consumers, travel agents and wholesalers.
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The 470-room property overlooks the Charlotte Amalie Harbor in downtown St. Thomas, has six on-site restaurants, Lazule Sea Spa and more than 60,000 square feet of indoor and outdoor meeting space.
“Our job is to guide them through the changing travel landscape and to ensure that consumers and travel industry professionals are aware of the property’s news and offerings. Ultimately, we want to position “The Reef” as the ideal home base for travelers and groups looking to explore the U.S.V.I.s and its Caribbean neighbors,” said Diamond PR’s president Jody Diamond.
Diamond, founded in 2007, has 20 employees and specializes in travel, tourism and lifestyle PR.
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