JeffreyGroup has promoted Martin Bidegaray to director of its insights and analysis practice. The data-driven methodologies expert has been with the agency since 2014, working with their PubTracker® media monitoring and analysis system.
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Martin BidegarayThe Latin America-focused agency has continually invested in new ways to measure the results of social media efforts and influencer relations work.
“Our insights and analysis team's technical expertise combined with a deep understanding of our clients' communications objectives creates value for our clients and helps them evaluate and improve their programs, as well as demonstrate results and return on investment,” said JeffreyGroup CEO Brian Burlingame.
Bidegaray is based in the agency’s headquarters in Miami and leads a team across offices in Latin America.
“I look forward to the challenge of continual innovation to keep us at the forefront in today's data-driven communications environment,” Bidegaray said.
JeffreyGroup has seven wholly-owned offices in New York, Miami, Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires.
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