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Geralyn LaNeve New York-based Finn Partners has hired Geralyn LaNeve as a group vice president in the agency’s global health practice.
LaNeve joins Finn Partners from Cooney Waters health advocacy unit Alembic Unlimited, where she was a senior VP and communications consultant. Prior to that, she was a VP in Ruder Finn's healthcare practice. She was also a communications VP at the Leukemia & Lymphoma Society and a director of communications at the New York Organ Donor Network.
She will be based in New York and will report to partner and health practice deputy Michael Heinley. Heinley, a WebMD, Merck and Johnson & Johnson alum, joined the global independent agency in November.
Finn Partners in 2015 accounted for nearly $10 million in healthcare-related net fees.
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