Princeton, NJ-based tech and consumer lifestyle agency Resound Marketing has been named public relations agency of record for electronics, photographic equipment and consumer product manufacturer C+A Global.

Resound Marketing

C+A Global, formerly known as C&A Marketing, Inc., designs, manufactures and distributes popular consumer products such as the Polaroid, SkyMall, Stanley, and Gold’s Gym brands. The Edison, NJ-based company, which maintains satellite offices in London and China, founded in 2003.

Resound is charged with promoting consumer awareness of C+A Global’s portfolio of products and brands and driving sales through earned and paid media placements across mainstream consumer, lifestyle, and technology outlets.

Resound, which maintains additional offices in San Francisco and New York, also represents brands such as Codementor, GameOn, MetLife Solutions Group, Palo Alto Software and Tigerlabs.