HR Florida State Council, the state affiliate of the Society for Human Resource Management (SHRM), has named French/West/Vaughan as PR and marketing agency of record. This is the first time the council has established such a relationship.
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HR Florida represents more than 14,000 human resource professionals and 6,300 employers. FWV will be tasked with elevating the council’s visibility and value in the HR industry.
The first initiative is preparation for HR Florida’s annual conference this summer in Orlando from Aug. 28-30.
FWV will also handle membership drives for the 100 percent volunteer organization.
“We are very proud to be one of the preeminent SHRM state councils in the country,” said HR Florida State Council president Lynnette Holsinger. “We believe partnering with an agency like French/West/Vaughan will help HR Florida reach even more HR professionals and employers that could benefit from our offerings and expertise.”
FWV is one of the nation’s top-ranked public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa.
Current clients include Wrangler, ABB, PSCU, Hood River Distillers, Melitta, and Moe’s Southwest Grill restaurants.
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