The Hospitality Sales and Marketing Association International honored rbb Communications’ president Lisa Ross as one of the top 25 extraordinary minds in hospitality sales, marketing, and revenue optimization at the 60th Annual Adrian Awards Gala held Feb. 21 in New York City.

Lisa Ross gets award from HSMAILisa Ross at the HSMAI awards gala.

Ross was recognized for her acumen, creativity and award-winning marketing campaigns that have challenged and inspired others to use innovation, imagination and integrity to tell their stories.

Other top 25 industry leaders honored were from hospitality giants Hilton, Marriott, Google and Hotels.com.

rbb Communications received a Platinum Adrian Award in PR for its U.S. Hispanic-targeted #Seekender campaign with client Hampton by Hilton.

Other rbb clients include Apple Leisure Group, Hilton Worldwide, and Virgin Voyages.

The HSMAI looks at marketing excellence across advertising, digital marketing and PR over an 18-month period prior to presenting their awards.

rbb is one of the top-ranked travel PR firms according to O'Dwyer's.