Integrated PR, social media and content agency InkHouse is adding to its other offices in Boston; Providence, RI; and San Francisco with the opening of new digs in New York City.

Nicole BestardNicole Bestard

Nicole Bestard, former journalist and most recently managing director/senior VP of the east coast enterprise practice for Spark PR, will head the new office as executive VP and general manager.

Bestard also brings experience from her time as VP for SHIFT Communications at its New York office handling consumer and B2B technology.

"Nicole is the right person with the kind of intellectual curiosity and tenacity to extend our innovative approach into New York, where we've been doing business and working with the media for years,” said InkHouse CEO and co-founder Beth Monaghan.

InkHouse, founded in 2007, is one of the top-ranked PR firms in the country with $13.7M in ’16 net fees, according to O’Dwyer’s ranking.