Agriculture-focused agency Osborn Barr has been named agency of record for farm equipment manufacturer Kinze Manufacturing.
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One of North America’s largest independently owned farm equipment companies, Kinze is a global manufacturer of row crop planters and grain auger carts. The Williamsburg, Iowa-based company, which was founded in 1965, opened a production plant in Lithuania in 2013.
As AOR, Osborn Barr will enact a creative and communications strategy to drive business results and raise awareness of the Kinze brand in the U.S. and internationally.
St. Louis-based Osborn Barr, which lists clients such as the United Soybean Board, Merck Animal Health, Monsanto, Morton Buildings and Vanderbilt University, maintains additional offices in Nashville and Kansas City, MO.
The agency in December acquired Nashville-based digital creative shop Paramore Digital.
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