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Rosica Communications Rosica Communications
2-14 Fair Lawn Ave., Fairlawn, NJ 07410
201/843-5600; fax: 201/843-5680
Founded: 1980.

Agency Statement: Rosica Communications is an integrated PR and online marketing company that promotes and protects companies, brands and people. Founded in 1980, the firm serves a diverse consumer products, healthcare, B2B and corporate clientele. Our PR and communications capabilities include positioning and messaging, thought leadership, media relations, social media management, crisis communications, content marketing, corporate communications, tradeshow marketing, cause marketing, direct marketing, media training and blogger outreach. Rosica’s social media services include strategy, management, branding, content development/optimization, follower acquisition and social sweepstakes. Our online marketing team, based in New Windsor, NY, specializes in SEO, online reputation/reviews management, online advertising (PPC and social ads) and website development.

As a “thinking partner” focused on achieving client objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs and metrics. We craft compelling, authentic stories and effectively disseminate our clients’ good news while supporting their sales efforts. Our process includes:

•Strategically identifying our clients’ business and marketing goals
•Defining target audiences, influencers and key opinion leaders
•Honing the positioning, story and key messages; tailoring messages by each audience
•Developing measurable, integrated and creative PR, social media and internal/external communications programs
•Proactively communicating with clients
•Aggressively securing measurable results; benchmarking against pre-determined objectives
•Repurposing and leveraging content and PR coverage to augment tradeshow marketing, SEO, online reputation management, direct marketing and other activities

Chris Rosica, president

Clients include:
Alzheimer's New Jersey
American Flatbread Pizza
Bank of NJ
BeneCard PBF
BioReference Laboratories
Boys and Girls Clubs in New Jersey
Dynarex Corp.
Horizon Foundation
Jewish Vocational Service
Newark Public Library
NJ Sharing Network
T & M Associates
TriStar Products

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