Commentary
NYC Girl Scouts Face Trump PR Problem
Tue., May 7, 2024
By Kevin McCauley
Girl Scouts of Greater New York must rue the day that it signed lease in The Trump Building, home of Donald Trump's post-hush money trial rants... Trump Media & Technology Group says it conducted a "detailed evaluation process" before hiring new auditor, a day before the old one was barred from doing business... Police departments have failed to learn lessons of Black Lives Matter protests, as they have arrested/charged 19 journalists (so far) who were covering Gaza demonstrations.
Group Gordon picks up Pediatric Brain Tumor Foundation, the only national organization working across the full spectrum of childhood brain cancers... New Engen signs on as digital agency of record by mission-driven adventure brand Cotopaxi... Simply The Best Digital is tabbed as marketing and PR agency for Van Kirk & Sons Pools & Spas,
Amid the rapid spread of misinformation, how can communicators evaluate the best response strategies and protect brands from reputational damage?
CG Life, which works with companies in the therapeutics, medical devices and diagnostics sectors, hires Jon Sawyer as chief operations officer... Kiterocket brings on Jessica Fishman as director of its renewable energy practice... 20Two Studio promotes Alexa Salcido to VP... Dwyer Workforce Development hires Karen Evander as director of communications.
Brand USA is seeking a firm to provide PR and travel marketing services in China. It has budgeted $1M for the push.
Veteran political journalist Chris Cillizza has joined Dentons Global Advisors ahead of the Fall elections.
Four emerging trends that are currently shaping today’s marketing and communications landscape.
Finn Partners has recruited cardiologist and noted patient care advocate Richard Levin as chief health affairs counselor, a newly created position.
The Pakistan Investment Promotion Authority is looking for a firm to handle roadshows in San Francisco, New York and Washington as it seeks to attract US investors.
C2 Strategic Communications has been called in to represent the University of Kentucky response in a sexual abuse lawsuit allegedly committed by its former swim coach Lars Jorgensen.
BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, have named Chad Latz, Grant Toups and Chris Kief to leadership positions... LIV Golf brings on former PepsiCo SVP media, sports & entertainment Adam Harter as CMO... GuidePoint Security, a cybersecurity solutions company, hires Rachel Haag as CMO.
Relevance International is tapped to manage global public relations for Get Golden Visa... RMD Advertising adds Esther Price Candies to its client roster... 5W Public Relations takes on AOR duties for Yaza Labneh, which produces authentically made labneh, a traditional Mediterranean dip.
The California Conservation Corps, which was created in 1976 by Gov. Jerry Brown, wants to hire a firm to handle PR and marketing services to promote its brand image and boost enrollment. The budget is set for $800K per year.
Rush Street Gaming has hired Avoq to handle gaming and sports betting issues that come up in Washington.
Congress wants the FTC to probe whether TikTok violated child privacy laws when it launched a last-ditch lobbying blitz to defeat the bill requiring its owner, ByteDance, to divest it.
Tim Turpin, who led the venture capital and emerging technologies practices at Sparkpr during a more than 16-year run, has joined CodePR, a boutique shop focused on the VC arena.
Internal communications is the information portal through which content, context and knowledge is shared via dialogue, discussion, and debate. Done right, and strategically, it's a differentiator in competitive advantage.
