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O'Dwyer's Inside News of Public Relations & Marketing Communications - Entertainment & Sports PR: Dec. '14
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Thu., Dec. 18, 2014
Weber Shandwick Catches Beefed Up Maine Lobster Account
By Greg Hazley
maineThe year-old, beefed up marketing collaborative for Maine's lobster industry has brought in Weber Shandwick to handle its integrated marketing account, spanning PR, advertising and digital/social.
Category: Food & Beverage PR
Thu., Dec. 18, 2014
Blog: Big Four TV Nets Should Rally Around Sony
By Kevin McCauley
interviewThe Big Four TV Networks should ride to Sony's rescue and broadcast "The Interview," which would attract a huge audience and build goodwill for CBS, NBC, Fox and ABC.
Category: Crisis Communications
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Thu., Dec. 18, 2014
USA Today Tech Editor to Access
By Greg Hazley
nancy blairNancy Blair, technology editor for USA Today, is moving to tech firm Access Communications as VP of content in San Francisco.
Category: Technology PR
Thu., Dec. 18, 2014
Weber Shandwick Targets Tourists for Mexico City
By Kevin McCauley
mexico cityWeber Shandwick has added Mexico City Tourism to its travel and lifestyle practice.
Category: Travel PR
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Thu., Dec. 18, 2014
PR Links of the Day - 12-18-2014
By Greg Hazley
Cuba Democratic PR firm helped American freed in Cuba(Buzzfeed) 
Seasonal An IR twist on a holiday classic (A. Blazier) 
Careers Making a change within PR (NYCPRG) 
2014 Top 10 list of the worst reputations in crisis for 2014 (M. Paul)
Fashion DKNY PR girl beyond 140 characters (Forbes) 
PA Building trust with new members of Congress (A. Showalter) 
Media The New York Times' lump of coal (M. Purdue) 
Entertainment 8 Hollywood predictions for 2015 (M. Wolff) 
Crime PR exec convicted of raping woman he met online (CBC Chicago) 
B2B Why B2B marketing is more fun than B2C (R. Stevens) 
2015 5 predictions for PR in the new year (J. Mudd)
Category: PR Links
Thu., Dec. 18, 2014
Theater Chains, With PR Support, Unite in Pulling 'The Interview'
By Greg Hazley
movieMajor US movie theater chains, some relying on outside PR counsel, individually pull the plug on Sony Pictures Entertainment's controversial film "The Interview" this week.
Category: Entertainment & Sports PR
Wed., Dec. 17, 2014
Fenton Sells Out
By Kevin McCauley
david fentonDavid Fenton has sold Fenton Communications, a leading progressive PR firm, after a 33-year run.
Category: PR Firms
Wed., Dec. 17, 2014
Hacked Sony Relies on Rubenstein
By Greg Hazley
sonySony Pictures Entertainment is leaning on Rubenstein Communications as it faces the unprecedented cyber attack and publication of its internal communications and intellectual property.
Category: Crisis Communications
Wed., Dec. 17, 2014
Bankruptcy Trustee Objects to Sale of Bulldog Reporter Assets
By Greg Hazley
bulldogA federal bankruptcy trustee has objected to Bulldog Reporter parent Sirius Information's plans to sell assets to a Canadian information company, claiming Sirius president Jim Sinkinson has a conflict as an interested party in the sale.
Category: PR Services
Wed., Dec. 17, 2014
White House Alum Wants His MTV
By Kevin McCauley

ronnie choRonnie Cho, who as associate director of public engagement at the White House, is the new VP-PA at Viacom's MTV.

Category: Media News
Wed., Dec. 17, 2014
Blog: NYT Makes Blockbuster Pope Francis/Fido/Heaven Correction
By Kevin McCauley
timesNew York Times enjoys a big plate of crow with correction of blockbuster front-page article about Pope Francis' belief that dogs and cats go to heaven.
Category: Public Affairs
Wed., Dec. 17, 2014
Hiding Public Pension Fees is Bad PR for Private Equity
By Matthew Sheahan
sheahanA push by private equity firms to keep fees paid by public pensions undisclosed is bad PR. Venture capital's compromise should be a model for disclosure. 
Category: Financial PR & Investor Relations
Wed., Dec. 17, 2014
NYT Wields Ax
By Kevin McCauley
The New York Times, with plan to cut 21 more staffers, will exceed original job cut total, says Newspaper Guild.
Category: Media News
Tue., Dec. 16, 2014
Sard Drives PR for Embattled Airbag Maker Takata
By Greg Hazley
takataTakata Corp., the airbag maker enmeshed in a massive recall over exploding inflators, has hired Sard Verbinnen & Co to guide communications after criticism over its weak response to the crisis.
Category: Crisis Communications
Tue., Dec. 16, 2014
Cracker Barrel Wants to Hear from PR Firms
By Greg Hazley
cracker barrelEatery chain Cracker Barrel has put out a feeler for PR firms as it mulls a search process for an agency of record assignment.
Category: RFPs
Tue., Dec. 16, 2014
Magazine Closures Soar in 2014
By Greg Hazley
magsThe number of magazines closing soared nearly 77% in 2014 as 99 titles shuttered this year, compared with 56 closures in 2013.
Category: Media News
Tue., Dec. 16, 2014
PR Links of the Day - 12-16-2014
By Greg Hazley
Crisis Seth Rogen, James Franco cancel media appearances(Variety) 
2014 The 13 biggest brand fails of 2014 (Adweek) 
2014 The worst PR fails of 2014 (Inc) 
Video Why Sony 'black eye' won't go away: crisis manager(CNBC) 
Firms Ditch your agency's process (E. Lacy) 
Media Study: How media advanced 'war on coal' narrative(MediaMatters)
Cosby No, Camille Cosby, media's handling Bill Cosby allegations isn't like UVA (Wash Post) 
FoodBev Why does McDonald's have such a hard time wooing Millennials? (Consumerist) 
PR 101 How to deal with travel writers - bloggers v journalists(HuffPost)
Category: PR Links
Tue., Dec. 16, 2014
Changing Florida Health Exchange Moves PR Account After Conflict
By Greg Hazley
healthchoicesFlorida's state-run health insurance exchange, first launched as an alternative to the federal exchange, has moved its PR account to Tallahassee-based On 3 PR after four years with Salter Mitchell.
Category: Healthcare PR
Tue., Dec. 16, 2014
MA Seeks Firm for Boston Bombing Victim, Witness Outreach
By Greg Hazley
massMassachusetts is on the hunt for a digitally savvy agency to guide an education and outreach campaign aimed at victims and witnesses of the 2013 Boston Marathon bombings.
Category: RFPs
Tue., Dec. 16, 2014
5W Handles $72M High School Senior Fraudster
By Kevin McCauley
5W Public Relations handles Manhattan high school senior who deceived press about earning $72M through stock trades made at lunch breaks.
Category: Crisis Communications
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