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Michael Rinaldo is Executive Vice President and General Manager at dna Communications.


Stories by Michael Rinaldo

    Building Value Proposition in a Cost-Minded World
    (Healthcare PR)

    Fri., Oct. 9, 2015

    Michael RinaldoChallenges abound surrounding notions of cost and value in today’s pharmaceutical and biotech industries. Healthcare communicators crafting messages with a “value story” need to keep in mind that it’s not just about the data.