Stories by Ron Sachs

•	The Art of the Apology (Crisis Communications) Wed., Jan. 15, 2020 An overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. (1 reader comment)

•	Failure to Plan Guarantees a 'Crisis Within a Crisis' (Crisis Communications) Tue., Jan. 19, 2016 Life is often about solving problems, but an actual crisis that can be triggered by internal or external forces poses a distinctly separate set of more severe dilemmas.