Patrick Hirigoyen, former VP, marketing and communications, John B. Collins Associates, heads The Hirigoyen Group, Minneapolis, specializing in corporate communications and counsel to the insurance and financial sectors. He previously handled strategic communications for The St. Paul Companies (now The Travelers Group).
Stories by Patrick Hirigoyen
| • | Hirigoyen: The Opportunities in a PR Crisis(Crisis Communications) Tue., Jul. 16, 2013 Do we often overlook the "opportunity" part of the crisis communications equation? |
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