Sabrina Horn is Managing Director of Finn Partners’ Technology Practice.
Stories by Sabrina Horn
| • | Getting PR Off the Desert Island
(Technology PR)Tue., Nov. 21, 2017 Getting out of our comfort zones and becoming integrated within a broader, multi-dimensional mix of communications channels and media is vital for PR’s continued success in the tech landscape. (1 reader comment)
|
| • | Transforming Established Brands in the Digital Age
(Technology PR)Mon., Nov. 10, 2014 While creating a brand from scratch has its own set of difficulties, transforming a vintage brand is more complicated and requires a delicate touch and an understanding of how to carefully navigate a company’s complexities and culture. |
