Hayes Grooms IV is Vice President of the Sports & Entertainment Practice at French/West/Vaughan.
Stories by Hayes Grooms IV
| • | Calculating The Risks of Athlete Sponsorships(Entertainment & Sports PR) Thu., Dec. 4, 2014 Athletes are generally regarded as market influencers, but in today’s culture, they’re also seen as heroes. As heroes exist, however, so do villains — a notion made painfully apparent by recent acts committed by several players in the NFL. |
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