PRSA treasurers, including 2014’s Mark McClennan of Schwartz MSL, cave to information-stingy staff. The title is fake just like the castrated secret Assembly, the bogus APR process, and the Ethics Code of the Society which champions the “free flow of information.”
Sixty members and guests of the Black PR Society-New York learned “The Good, the Bad and the Ugly of Working in Entertainment PR” and the “Five Principles of Effective Social Media Engagement” at a meeting of the group Feb. 26 at Burson-Marsteller.
“The Good, the Bad and the Ugly” was presented by Michelle Huff, founder of Huff Events & PR, and the “Five Principles” was presented by Shante Bacon, CEO and founder of 135th Street Agency.
Diane Gage Lofgren, chief communication officer, brand communication, Kaiser Permanente, Oakland, said that diversity and ethics were two of the major topics discussed at the three-hour “unconference” of the Society Assembly Oct. 13 in San Francisco.
Her report, published on the Society’s website March 5, comes about four-and-a-half months after the Assembly.
For the second straight year, reporters were banned from the meeting of the Society’s legislative body.
PRSA/New York, the Society Foundation, Council of PR Firms and the New York University PRSSA chapter are sponsoring a “Career Forum” April 2 that is expected to draw 300 students to the Kimmel Center in New York's Greenwich Village.
Reporters will be banned and any publisher who wants to display directories, books, magazines, etc., will have to pay $1,000 to do so.
That would put a crimp in any literature table. No such table at all was allowed in Atlanta.
Louis Capozzi, adjunct professor at NYU and retired chair of MSL Group, is president of the Foundation.
Shira Palka, who has had internships at M Booth and Peppercom, is president of the chapter. She is associated with Muck Rack, where journalists and sources connect, hosted by Sawhorse Media, which operates web portals.
The PR Society of America Georgia chapter hosted more than 200 students Feb. 22 at a “Real World” career day whose program included a presentation by Coca-Cola on what it did at the 2012 Olympics in London, a talk by a PR career specialist on developing personal “brands,” and a keynote lunch address by PRSA national chair Mickey Nall on how older and younger staffers work together.
The students were charged $80 each to attend, although the chapter has $317,000 in a non-interest bearing account and no payables, making it the richest among the 110 chapters in the Society. [Chapter financial information is available in its 990 tax return via Foundation Center 990 Finder. EIN is 58-6043704.]
Although reporters were banned from everything but the luncheon address by Mickey Nall of Ogilvy PR, students at the career day provided coverage for this website.
Marriott security personnel, accompanied by police, evicted reporters covering for PR Watch on two occasions.
The guards and police were operating at request of the American Legislative Exchange Council, an organization of 2,000 state legislators and 300 corporate representatives that prepares “model” bills for submission to legislatures. ALEC, whose EIN is 52-0140979, had $9,218,069 in revenues in 2011, a gain of 28%, and net assets of $3,604,784 at the end of the year, a gain of 141% from previous assets of $1,492,240. Current chair is Connecticut State Rep John Piscopo, senior Republican whip of the state legislature.
Wendell Potter, author of "Deadly Spin," who appeared at the 2009 conference of PR Society of America with Arianna Huffington in a panel on healthcare PR, would be a good speaker at the “Real World” student career conference of the Society’s Georgia chapter this Friday.
Few things are more “real” in corporate PR than Potter who spent 20 years with CIGNA. His book tells the bad and good of corporate PR but the general drift is negative. He finally quit because he could no longer “look at myself in the mirror.”
Potter tells of the marketing, legal and other pressures on corporate PR people which is what the 200+ student attendees need to know. One of the panels is on “Corporate, agency or non-profit PR?”
A PR storm is blowing up in Atlanta involving Popeyes, a chain of fried chicken fast food restaurants whose VP-communications Alicia Thompson may help to serve “fast food for the mind” to PR students looking for unpaid internships and career advice.
AFC Enterprises, Atlanta, owner of Popeyes, which has nine outlets in New York, is accused of excessive pay to corporate executives by Institutional Shareholder Services, which monitors corporate behavior. Investors have “high concern” over compensation, says the ISS “Governance Risk Indicator.”
CEO Cheryl Bachelder has sold stock worth $2,635,276 since Sept. 7, 2011, for which she paid $772,863. Ten of the transactions are since Dec. 2, 2012 and include the sale of 10,333 shares on Dec. 23, 2012 for which she paid nothing (“Option exercise at $0 per share”). Her pay in 2011, according to Forbes, totaled $2,504,920 and included salary of $675,000; restricted stock worth $845,342; option awards of $330,440, and “other” pay of $38,538.Bachelder could not be reached for comment today. Her assistant said she was out of the office and referred the call to Thompson.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.