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The people in PR who make the big money and possess the real power are those who counsel management.
This month's public relations losers, My Turn-to be-President Hillary Clinton and Don't Ever Doubt Me Bill Ackman, stand as object lessons as to what happens when you don't know when to shut up.
A friend of mine's recent experience in reporting the death of a member of a high profile family yielded a number of surprises, not the least of which was the extent to which the media -- online media -- went in avoiding mistakes in their coverage.
You don't need to see the latest tweet from US Airways to recognize that over the past decade, standards throughout society have not only been diminished, they’ve been demolished. So what should be the marker – in speech and writing – to which public relations professionals are held?
Even as the dust refused to settle on the "Death of PR" debate, few in this now-burgeoning field could deny that the Public Relations times they were-a changin’ and that communications vehicles that once were considered anathema by earned media zealots were now the way of the world.
What if you had a PR client who couldn’t sing or dance or play an instrument, wasn’t the brightest bulb in the chandelier, and lacked any semblance of articulateness -- but nonetheless, one day found himself on late-night television with Jimmy Kimmel, the host of his own national TV show, and the model for a bobble head doll fetching $400 on Ebay?
What's that you say -- that "owned media" now rivals "earned media" for credibility? Nah.Knowing the "do's" and "don'ts" of pitching the media -- including bloggers and other denizens of the web -- is obligatory for public relations knowledge. So here they are ...
The best press secretaries possess certain characteristics that make them invaluable to both their boss and the media through which they convey their administration's positions, philosophies and programs.
In light of a lawyer recession, what is a self-respecting barrister expected to do? Why go into PR, of course. Clinton crisis manager and attorney Lanny Davis, in a new book, suggests PR people neither possess the legal chops nor the statutory "privilege" to ferret out the facts and stand up to the lawyers. Here's why he's wrong...