If you already have a tough time understanding what, precisely, the practice of public relations is all about – just listen to the executives who run public relations agencies. And you’ll become even more confused.
Even as the dust refused to settle on the "Death of PR" debate, few in this now-burgeoning field could deny that the Public Relations times they were-a changin’ and that communications vehicles that once were considered anathema by earned media zealots were now the way of the world.
What if you had a PR client who couldn’t sing or dance or play an instrument, wasn’t the brightest bulb in the chandelier, and lacked any semblance of articulateness -- but nonetheless, one day found himself on late-night television with Jimmy Kimmel, the host of his own national TV show, and the model for a bobble head doll fetching $400 on Ebay?
The best press secretaries possess certain characteristics that make them invaluable to both their boss and the media through which they convey their administration's positions, philosophies and programs.
In light of a lawyer recession, what is a self-respecting barrister expected to do? Why go into PR, of course. Clinton crisis manager and attorney Lanny Davis, in a new book, suggests PR people neither possess the legal chops nor the statutory "privilege" to ferret out the facts and stand up to the lawyers. Here's why he's wrong...