A friend of mine's recent experience in reporting the death of a member of a high profile family yielded a number of surprises, not the least of which was the extent to which the media -- online media -- went in avoiding mistakes in their coverage.
You don't need to see the latest tweet from US Airways to recognize that over the past decade, standards throughout society have not only been diminished, they’ve been demolished. So what should be the marker – in speech and writing – to which public relations professionals are held?
If you already have a tough time understanding what, precisely, the practice of public relations is all about – just listen to the executives who run public relations agencies. And you’ll become even more confused.
Even as the dust refused to settle on the "Death of PR" debate, few in this now-burgeoning field could deny that the Public Relations times they were-a changin’ and that communications vehicles that once were considered anathema by earned media zealots were now the way of the world.
What if you had a PR client who couldn’t sing or dance or play an instrument, wasn’t the brightest bulb in the chandelier, and lacked any semblance of articulateness -- but nonetheless, one day found himself on late-night television with Jimmy Kimmel, the host of his own national TV show, and the model for a bobble head doll fetching $400 on Ebay?
The best press secretaries possess certain characteristics that make them invaluable to both their boss and the media through which they convey their administration's positions, philosophies and programs.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.