Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Financial PR/IR & Professional Services PR: Aug. '16
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
 
AMP3 New York Fashion PR Agency
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Category: PR SchoolReturn to Latest News
Fri., Nov. 14, 2014
Seitel: Embracing the Blog
By Fraser Seitel
 
seitelWhile most blogs go unread, creating a successful blog can provide an excellent way for a PR pro to engage with an organization's key publics.
Category: PR School
Tue., Oct. 14, 2014
Corporate PR Success Comes from Counseling Management
By Fraser Seitel
 
seitelThe people in PR who make the big money and possess the real power are those who counsel management.
Category: PR School
Tue., Aug. 26, 2014
Seitel: Developing Online Video
By Fraser Seitel
 
ice bucketOnline video is big and public relations professionals ought to know how to develop effective online video content. Here's what's required.
Category: PR School
Wed., Jul. 30, 2014
Seitel: Bill & Hillary - Turning PR Lemonade to Lemons
By Fraser Seitel
 
ackman, clintonThis month's public relations losers, My Turn-to be-President Hillary Clinton and Don't Ever Doubt Me Bill Ackman, stand as object lessons as to what happens when you don't know when to shut up.
Category: PR School
Wed., Jun. 18, 2014
Reporting a Death
By Fraser Seitel
 
seitelA friend of mine's recent experience in reporting the death of a member of a high profile family yielded a number of surprises, not the least of which was the extent to which the media -- online media -- went in avoiding mistakes in their coverage.
Category: PR School
Tue., May 27, 2014
Why Do Liberals Fear the Press?
By Fraser Seitel
 
fraser seitelMost Americans recognize that the vast majority of reporters are liberals. So why, then, are prominent liberals so afraid of facing live reporters?
Category: PR School
Mon., Apr. 21, 2014
PR Profanity Standards
By Fraser Seitel
 
seitelYou don't need to see the latest tweet from US Airways to recognize that over the past decade, standards throughout society have not only been diminished, they’ve been demolished. So what should be the marker – in speech and writing – to which public relations professionals are held?
Category: PR School
Mon., Mar. 3, 2014
Seitel: Public Relations Morality
By Fraser Seitel
 

fraser seitelMany moons ago, an eager young public relations seminar leader was excoriating the reputational damage done to Exxon as a result of its Valdez tanker polluting the Gulf of Alaska.

Category: PR School
Mon., Jan. 27, 2014
Seitel: PR for 2014
By Fraser Seitel
 
If you already have a tough time understanding what, precisely, the practice of public relations is all about – just listen to the executives who run public relations agencies. And you’ll become even more confused.
Category: PR School
Fri., Dec. 20, 2013
Why Sponsored Content' is Here to Stay in PR
By Fraser Seitel
 
Even as the dust refused to settle on the "Death of PR" debate, few in this now-burgeoning field could deny that the Public Relations times they were-a changin’ and that communications vehicles that once were considered anathema by earned media zealots were now the way of the world.
Category: PR School
Mon., Nov. 18, 2013
Seitel: Fixing a Cracked Mayor
By Fraser Seitel
 

seitelWhat if you had a PR client who couldn’t sing or dance or play an instrument, wasn’t the brightest bulb in the chandelier, and lacked any semblance of articulateness -- but nonetheless, one day found himself on late-night television with Jimmy Kimmel, the host of his own national TV show, and the model for a bobble head doll fetching $400 on Ebay?

Category: PR School
Tue., Oct. 29, 2013
Seitel: Dealing with Snakes in PR
By Fraser Seitel
 
seitelThere are PR snakes who will sacrifice anything -- including truth, fairness and propriety -- to skewer their targets.
Category: PR School
Fri., Sep. 27, 2013
Seitel: Advertising as a Province of PR
By Fraser Seitel
 
"Is the advertising function," a bright young public relations student recently asked, "a legitimate province of public relations?" Answer: You bet it is.
Category: PR School
Mon., Aug. 19, 2013
Perfecting the Perfect Pitch
By Fraser Seitel
 

fraser seitelWhat's that you say -- that "owned media" now rivals "earned media" for credibility? Nah.

Knowing the "do's" and "don'ts" of pitching the media -- including bloggers and other denizens of the web -- is obligatory for public relations knowledge. So here they are ...
Category: PR School
Fri., Jul. 12, 2013
The PR Plan to Elect Eliot Spitzer
By Fraser Seitel
 
spitzerHaving solidified his right to compete for New York City office, here is the public relations prescription that Eliot Spitzer will use to become New York City's next comptroller.
Category: PR School
Mon., May 20, 2013
Seitel: What Makes a Good Press Secretary
By Fraser Seitel
 
Jay CarneyThe best press secretaries possess certain characteristics that make them invaluable to both their boss and the media through which they convey their administration's positions, philosophies and programs.
Category: PR School
O'Dwyer's Poll:
In-Bev's America Budweiser beer can
AB In-Bev's 'America' cans for Budweiser are:
Shameless
PR genius
Hypocritical
Jingoistic
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
 
Commentary:

Tue., Aug. 30
Epi-Pen Maker Trying to Repair Reputation
By Ronn Torossian
Ronn Torossian

Mon., Aug. 29
IKEA in Furniture Recall Crisis
By Ronn Torossian

Mon., Aug. 29
Booze Sank Lochte; Alcohol Under Worldwide Attack
By Jack O'Dwyer
Ryan Lochte

Fri., Aug. 26
Lochte Indicted But Now Reps “Forgiving” Cough Drops
By Jack O'Dwyer
Pine Bros. cough drops

Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer
Michael Moore

*Find more commentary under these categories:
--Crisis Comms.
--Public Relations
--Professional Dev.
--Public Affairs

 
PR RFPs:

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

Thu., Aug. 25
Connecticut Insurance Exchange Reviews PR, Crisis Helpaccess health

Thu., Aug. 18
'Western Center' Seeks PR HelpNational Western Center

Tue., Aug. 16
Richmond Public Transit Reviews PR
Greater Richmond Transit Company

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP archive

 
O'Dwyer's NL
Aug. 29, 2016
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
 
O'Dwyer's
Magazine
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '16
Profiles of Financial PR/IR & Professional Services PR Firms
 
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '16
Profiles of Travel & Tourism PR Firms
 
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '16
Profiles of Multicultural/Diversity & Int'l PR Firms
 
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '16
PR Firm Rankings Special Issue
 
O'Dwyer's magazine back issues to 2011
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
Become an O'Dwyer's Ranked PR Firm
 
Edelman - Show Up Differently Edelman - Show Up Differently
 
Peppercomm
 
Find The Right PR Firm
Search:

Download PDF of
'16 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Microsoft, Nike, Starbucks) and determine its outside PR counsel.

Try it out!


Compare terms using: AND    OR

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
List Your Firm With O'Dwyer's
 
inVentiv Health: Millennial Mindset
 
O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

 
Advertise With O'Dwyer's
 
2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
Submit Profile for O'Dwyer's Magazine
 
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York
MyPRGenie
PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 54 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

 
Add Your PR Service or Product
 

Web Links:
 
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF

 

GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards 2015 SIIA CODiE Awards Crisis Response Pro PR Summit - San Francisco G2 Crowd, Write a Review, Get a $15 Amazon Gift Card Karbo Communications When & How: Selling Your PR Firm



AMP3 New York Fashion PR Agency
 

NEED HELP? john@odwyerpr.com

Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2016 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710