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Inside News of PR & Marketing Communications

Last Updated: Wed., Sep. 20, 2017 @ 11:44 am

Category: PR SchoolReturn to Latest News
 

PR Execs Launch High-Level Team Tutorials

Thu, Jan. 19, 2017

By Jack O'Dwyer

The Academy for Communication ExcellenceCraig Rothenberg, John Doorley and Sandra Macleod have launched a 3.5-day on-site intensive professional development program targeting up to 25 participants.

Seitel: Embracing the Blog

Fri, Nov. 14, 2014

By Fraser Seitel

seitelWhile most blogs go unread, creating a successful blog can provide an excellent way for a PR pro to engage with an organization's key publics.

Seitel: Developing Online Video

Tue, Aug. 26, 2014

By Fraser Seitel

ice bucketOnline video is big and public relations professionals ought to know how to develop effective online video content. Here's what's required.

Seitel: Bill & Hillary - Turning PR Lemonade to Lemons

Wed, Jul. 30, 2014

By Fraser Seitel

ackman, clintonThis month's public relations losers, My Turn-to be-President Hillary Clinton and Don't Ever Doubt Me Bill Ackman, stand as object lessons as to what happens when you don't know when to shut up.

Reporting a Death

Wed, Jun. 18, 2014

By Fraser Seitel

seitelA friend of mine's recent experience in reporting the death of a member of a high profile family yielded a number of surprises, not the least of which was the extent to which the media -- online media -- went in avoiding mistakes in their coverage.

Why Do Liberals Fear the Press?

Tue, May 27, 2014

By Fraser Seitel

fraser seitelMost Americans recognize that the vast majority of reporters are liberals. So why, then, are prominent liberals so afraid of facing live reporters?

PR Profanity Standards

Mon, Apr. 21, 2014

By Fraser Seitel

seitelYou don't need to see the latest tweet from US Airways to recognize that over the past decade, standards throughout society have not only been diminished, they’ve been demolished. So what should be the marker – in speech and writing – to which public relations professionals are held?

Seitel: Public Relations Morality

Mon, Mar. 3, 2014

By Fraser Seitel

fraser seitelMany moons ago, an eager young public relations seminar leader was excoriating the reputational damage done to Exxon as a result of its Valdez tanker polluting the Gulf of Alaska.

Seitel: PR for 2014

Mon, Jan. 27, 2014

By Fraser Seitel

If you already have a tough time understanding what, precisely, the practice of public relations is all about – just listen to the executives who run public relations agencies. And you’ll become even more confused.

Why Sponsored Content' is Here to Stay in PR

Fri, Dec. 20, 2013

By Fraser Seitel

Even as the dust refused to settle on the "Death of PR" debate, few in this now-burgeoning field could deny that the Public Relations times they were-a changin’ and that communications vehicles that once were considered anathema by earned media zealots were now the way of the world.

Seitel: Fixing a Cracked Mayor

Mon, Nov. 18, 2013

By Fraser Seitel

seitelWhat if you had a PR client who couldn’t sing or dance or play an instrument, wasn’t the brightest bulb in the chandelier, and lacked any semblance of articulateness -- but nonetheless, one day found himself on late-night television with Jimmy Kimmel, the host of his own national TV show, and the model for a bobble head doll fetching $400 on Ebay?

Seitel: Dealing with Snakes in PR

Tue, Oct. 29, 2013

By Fraser Seitel

seitelThere are PR snakes who will sacrifice anything -- including truth, fairness and propriety -- to skewer their targets.

Seitel: Advertising as a Province of PR

Fri, Sep. 27, 2013

By Fraser Seitel

"Is the advertising function," a bright young public relations student recently asked, "a legitimate province of public relations?" Answer: You bet it is.

Perfecting the Perfect Pitch

Mon, Aug. 19, 2013

By Fraser Seitel

fraser seitelWhat's that you say -- that "owned media" now rivals "earned media" for credibility? Nah.

Knowing the "do's" and "don'ts" of pitching the media -- including bloggers and other denizens of the web -- is obligatory for public relations knowledge. So here they are ...

The PR Plan to Elect Eliot Spitzer

Fri, Jul. 12, 2013

By Fraser Seitel

spitzerHaving solidified his right to compete for New York City office, here is the public relations prescription that Eliot Spitzer will use to become New York City's next comptroller.

Seitel: What Makes a Good Press Secretary

Mon, May 20, 2013

By Fraser Seitel

Jay CarneyThe best press secretaries possess certain characteristics that make them invaluable to both their boss and the media through which they convey their administration's positions, philosophies and programs.

O'Dwyer's PR Library Opens

Mon, Apr. 8, 2013

By Jack O'Dwyer

libraryThe O'Dwyer PR Library, a resource available without charge to anyone seeking information about the industry.

Lawyers as PR Counselors: A Lousy Idea

Mon, Apr. 1, 2013

By Fraser Seitel

In light of a lawyer recession, what is a self-respecting barrister expected to do? Why go into PR, of course. Clinton crisis manager and attorney Lanny Davis, in a new book, suggests PR people neither possess the legal chops nor the statutory "privilege" to ferret out the facts and stand up to the lawyers. Here's why he's wrong...