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Category: PR SchoolReturn to Latest News
Wed., Jun. 18, 2014
Reporting a Death
By Fraser Seitel
 
seitelA friend of mine's recent experience in reporting the death of a member of a high profile family yielded a number of surprises, not the least of which was the extent to which the media -- online media -- went in avoiding mistakes in their coverage.
Category: PR School
Tue., May 27, 2014
Why Do Liberals Fear the Press?
By Fraser Seitel
 
fraser seitelMost Americans recognize that the vast majority of reporters are liberals. So why, then, are prominent liberals so afraid of facing live reporters?
Category: PR School
Mon., Apr. 21, 2014
PR Profanity Standards
By Fraser Seitel
 
seitelYou don't need to see the latest tweet from US Airways to recognize that over the past decade, standards throughout society have not only been diminished, they’ve been demolished. So what should be the marker – in speech and writing – to which public relations professionals are held?
Category: PR School
Mon., Mar. 3, 2014
Seitel: Public Relations Morality
By Fraser Seitel
 

fraser seitelMany moons ago, an eager young public relations seminar leader was excoriating the reputational damage done to Exxon as a result of its Valdez tanker polluting the Gulf of Alaska.

Category: PR School
Mon., Jan. 27, 2014
Seitel: PR for 2014
By Fraser Seitel
 
If you already have a tough time understanding what, precisely, the practice of public relations is all about – just listen to the executives who run public relations agencies. And you’ll become even more confused.
Category: PR School
Fri., Dec. 20, 2013
Why Sponsored Content' is Here to Stay in PR
By Fraser Seitel
 
Even as the dust refused to settle on the "Death of PR" debate, few in this now-burgeoning field could deny that the Public Relations times they were-a changin’ and that communications vehicles that once were considered anathema by earned media zealots were now the way of the world.
Category: PR School
Mon., Nov. 18, 2013
Seitel: Fixing a Cracked Mayor
By Fraser Seitel
 

seitelWhat if you had a PR client who couldn’t sing or dance or play an instrument, wasn’t the brightest bulb in the chandelier, and lacked any semblance of articulateness -- but nonetheless, one day found himself on late-night television with Jimmy Kimmel, the host of his own national TV show, and the model for a bobble head doll fetching $400 on Ebay?

Category: PR School
Tue., Oct. 29, 2013
Seitel: Dealing with Snakes in PR
By Fraser Seitel
 
seitelThere are PR snakes who will sacrifice anything -- including truth, fairness and propriety -- to skewer their targets.
Category: PR School
Fri., Sep. 27, 2013
Seitel: Advertising as a Province of PR
By Fraser Seitel
 
"Is the advertising function," a bright young public relations student recently asked, "a legitimate province of public relations?" Answer: You bet it is.
Category: PR School
Mon., Aug. 19, 2013
Perfecting the Perfect Pitch
By Fraser Seitel
 

fraser seitelWhat's that you say -- that "owned media" now rivals "earned media" for credibility? Nah.

Knowing the "do's" and "don'ts" of pitching the media -- including bloggers and other denizens of the web -- is obligatory for public relations knowledge. So here they are ...
Category: PR School
Fri., Jul. 12, 2013
The PR Plan to Elect Eliot Spitzer
By Fraser Seitel
 
spitzerHaving solidified his right to compete for New York City office, here is the public relations prescription that Eliot Spitzer will use to become New York City's next comptroller.
Category: PR School
Mon., May 20, 2013
Seitel: What Makes a Good Press Secretary
By Fraser Seitel
 
Jay CarneyThe best press secretaries possess certain characteristics that make them invaluable to both their boss and the media through which they convey their administration's positions, philosophies and programs.
Category: PR School
Mon., Apr. 8, 2013
O'Dwyer's PR Library Opens
By Jack ODwyer
 
libraryThe O'Dwyer PR Library, a resource available without charge to anyone seeking information about the industry.
Category: PR School
Mon., Apr. 1, 2013
Lawyers as PR Counselors: A Lousy Idea
By Fraser Seitel
 
In light of a lawyer recession, what is a self-respecting barrister expected to do? Why go into PR, of course. Clinton crisis manager and attorney Lanny Davis, in a new book, suggests PR people neither possess the legal chops nor the statutory "privilege" to ferret out the facts and stand up to the lawyers. Here's why he's wrong...
Category: PR School
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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