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O'Dwyer's Magazine O'Dwyer's Magazine
Dec. '16 Entertainment & Sports PR Magazine

Articles by thought leaders plus firms specializing in this area are profiled.

Category: PR SchoolReturn to Latest News

Reporting a Death

Wed, Jun. 18, 2014

By Fraser Seitel

seitelA friend of mine's recent experience in reporting the death of a member of a high profile family yielded a number of surprises, not the least of which was the extent to which the media -- online media -- went in avoiding mistakes in their coverage.

Category: PR School

PR Profanity Standards

Mon, Apr. 21, 2014

By Fraser Seitel

seitelYou don't need to see the latest tweet from US Airways to recognize that over the past decade, standards throughout society have not only been diminished, they’ve been demolished. So what should be the marker – in speech and writing – to which public relations professionals are held?

Category: PR School

Seitel: PR for 2014

Mon, Jan. 27, 2014

By Fraser Seitel

If you already have a tough time understanding what, precisely, the practice of public relations is all about – just listen to the executives who run public relations agencies. And you’ll become even more confused.

Category: PR School

Why Sponsored Content' is Here to Stay in PR

Fri, Dec. 20, 2013

By Fraser Seitel

Even as the dust refused to settle on the "Death of PR" debate, few in this now-burgeoning field could deny that the Public Relations times they were-a changin’ and that communications vehicles that once were considered anathema by earned media zealots were now the way of the world.

Category: PR School

Seitel: Fixing a Cracked Mayor

Mon, Nov. 18, 2013

By Fraser Seitel

seitelWhat if you had a PR client who couldn’t sing or dance or play an instrument, wasn’t the brightest bulb in the chandelier, and lacked any semblance of articulateness -- but nonetheless, one day found himself on late-night television with Jimmy Kimmel, the host of his own national TV show, and the model for a bobble head doll fetching $400 on Ebay?

Category: PR School

Perfecting the Perfect Pitch

Mon, Aug. 19, 2013

By Fraser Seitel

fraser seitelWhat's that you say -- that "owned media" now rivals "earned media" for credibility? Nah.

Knowing the "do's" and "don'ts" of pitching the media -- including bloggers and other denizens of the web -- is obligatory for public relations knowledge. So here they are ...

Category: PR School

Lawyers as PR Counselors: A Lousy Idea

Mon, Apr. 1, 2013

By Fraser Seitel

In light of a lawyer recession, what is a self-respecting barrister expected to do? Why go into PR, of course. Clinton crisis manager and attorney Lanny Davis, in a new book, suggests PR people neither possess the legal chops nor the statutory "privilege" to ferret out the facts and stand up to the lawyers. Here's why he's wrong...

Category: PR School