BerlinRosen Holdings Rebrands as Orchestra
Mon, Mar. 25, 2024
By Kevin McCauley
BerlinRosen Holdings has rebranded as Orchestra, a holding company of eight agencies with more than 600 staffers in 12 offices in the US.
Category: Agency Mgmt. | Return to Latest News |
BerlinRosen Holdings has rebranded as Orchestra, a holding company of eight agencies with more than 600 staffers in 12 offices in the US.
"It’s usually not the best product or service that wins, it’s the offer that’s easiest to say yes to," Steve August said during O’Dwyer’s webinar Mar. 19 on growing your business without losing your sanity moderated by Researchscape’s Tony Cheevers.
In response to a new 4A’s guidance on 30-day payment terms, I make the case for fair business practices that create a level playing field and a fair future for all agencies.
Stop thinking about client service as just a service. Client service is a partnership to deliver on a mutual set of objectives.
Writing and defending a properly written scope of work is a huge deal.
It’s ultimately up to each of us, as PR professionals, to take ownership of figuring out how to best and most effectively address that classic client question.