Almond Board of California Picks Padilla
Thu, Jun. 1, 2017
By Jon Gingerich
The Almond Board of California has hired Padilla and its FoodMinds division to lead an industry communications program for the nonprofit.
| Category: Food & Beverage PR | Return to Latest News |
The Almond Board of California has hired Padilla and its FoodMinds division to lead an industry communications program for the nonprofit.
The National Honey Board has named Porter Novelli PR agency of record to help the industry-funded agriculture group promote the nutritional value and uses for honey and honey products.
The national coffee roaster, wholesaler and distributor of coffee, tea and culinary products selects North Texas neighbor Champion Management as PR & social media agency of record.
5W Public Relations has been named agency of record for Brooklyn-based craft beverage maker BCGA Concept Corp.
Frozen treats brand JC’s has retained Havas Formula as its public relations agency of record.
L.C. Williams & Associates has acquired Oakbrook Terrace, IL-based food and beverage shop JSH&A Communications.
An important segment of consumers think food policy issues should play a higher profile in presidential debates. This sentiment is bolstered by a growing sense among the Opinion Leader Shopper segment that the primary responsibility for making the right food choices lies with society rather than with the individual.
When the product you’re promoting is something that can be downloaded, consumers have access to it immediately. But something’s been lost. On the other hand, pairing the product with a custom-made food item sets it apart and adds a new dimension to the brand experience.
‘Healthy’ has countless interpretations. Companies need to define what it means for their brand and tell their customers. Or risk having it defined for them.
A survey of nutrition experts reveals a decline in consumer interest in dieting. Instead, mindful and ‘clean’ eating are among the major food trends appearing on consumers’ plates this year.
The restaurant industry has been upended by technological shifts and trends affecting the customer experience which pose major implications for restaurant owners and marketers.
Consumers and companies are engaging in social issues more than ever, which is changing not only the foods we’re consuming, but may finally drive an evolution in consumer product purchasing habits as well.
Millennials may be the most food savvy and label-conscious generation to date, but their reliance on non-traditional channels when educating themselves on nutrition, recipes, products and food news has made them an elusive demographic for marketers.
Does it have GMOs? Are the chickens free range? Is there a gluten-free option? These are familiar questions from millennials, labeled the healthiest generation to date.
New York City-based Sharp Communications is heading down to the sunshine state to keep up with client demand.
Franchise PR and marketing specialist Fish Consulting has promoted Jenna Kantrowitz to sr. VP/COO after more than a decade of service.
Drizly, which lets you shop for beer, wine, and spirits from local retailers and then select one-hour delivery or in-store pickup, has named 360PR+ as agency of record.
The Conseil Interprofessionnel du Vin de Bordeaux has named PadillaCRT its U.S. PR agency of record.
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