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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Category: Professional DevelopmentReturn to Latest News
Mon., Nov. 23, 2015
The 'MAPs' of a Successful TV Interview
By Fraser Seitel
Fraser SeitelRichard Nixon’s Secretary of State Henry Kissinger used to begin his news conferences by asking, “Does anyone have any questions for my answers?”
Category: Professional Development
Fri., Nov. 20, 2015
How to Stem the PR Churn Among Millennials
By Carrie Galli

Carrie GalliMillennials expect quick results, want to work smarter and faster than others to achieve more and have high expectations for their managers to help them realize this success. 

Category: Professional Development
Tue., Nov. 17, 2015
NIRI Rolls Out First Professional Credential Program
By Matthew Schwartz
NIRIThe IRC Program is a comprehensive, four-hour, 200-question exam that gauges candidates’ ability to apply their fundamental knowledge and skills within the practice of investor relations.
Category: Professional Development
Thu., Oct. 22, 2015
The Art of the Apology
By Fraser Seitel
Fraser SeitelIt's been a big month for apologies from President Obama, Twitter CEO Jack Dorsey and United's CEO Oscar Munoz.
Category: Professional Development
Wed., Sep. 23, 2015
Sharp HealthCare Rolls Out Online News Site
By Matthew Schwartz

SharpThe not-for-profit healthcare company Sept. 22 introduced Sharp Health News (, an online news site covering the medical field, new technology and health and wellness. 

Category: Professional Development
Mon., Apr. 13, 2015
Hail to the Humble Press Release
By Fraser Seitel
fraser seitelDespite snickers from the social media crowd, press releases are far from dead. PR pros must demonstrate release-writing savvy to show they can write better than their clients. Take the news release test.
Category: Professional Development
Thu., Mar. 12, 2015
Bibi Nails It
By Fraser Seitel
netanyahuBenjamin Netanyahu's remarks to Congress -- whether you love him or hate him  – have to be considered a rip-roaring tour de force in terms of how a speech should be stylized and delivered.
Category: Professional Development
Mon., Dec. 8, 2014
Study: PR Pros Are Smart But Unethical
PR professionals are intelligent, creative and dishonest, according to a decade-long series of surveys that gauged the public’s perceptions of the industry.
Category: Professional Development
Tue., Oct. 21, 2014
Blog: PR Business Needs More Balls
By Kevin McCauley

fred cookThe PR business needs more balls, said Golin CEO Fred Cook today in summing up his presentation at a Communications Week session presented by PRSA Tri-State at the Yale Club in New York.

Category: Professional Development
Mon., Jul. 21, 2014
E-Mail Pitch Perfect
By Fraser Seitel
Fraser SeitelThere is nothing worse for a PR professional than “cold call” pitching via email, reaching out to a reporter you don’t know or haven’t worked with before.
Category: Professional Development
Sun., Jun. 22, 2014
Pitch Small Biz, Says IABC Head. He's Right!
By Jack O'Dwyer

small business administrationIABC chair Russell Grossman, faced with shrinking corporate PR departments, says IABC must seek new members among counselors who could serve the 28 million U.S. small/medium-sized businesses.

Category: Professional Development
Fri., Apr. 5, 2013
Page Launching High-Level PD Program
By Jack O'Dwyer
The Arthur W. Page Society last night announced plans for a high-level professional development program aimed at “senior communicators.”

Gary Sheffer, VP of communications and PA at General Electric, who is co-chair of the program with Thomas Martin of the College of Charleston, said, “We continually hear from Page members that a gap remains between the needs of most senior communicators and the learning and networking opportunities available.”
Category: Professional Development
Mon., Feb. 25, 2013
Changing Content Key to Attract Web Viewers
By Greg Hazley
WordPress is a low-cost, easily used website package well suited for PR pros and their clients, but they must realize that ever-changing content is needed to attract viewers. That message was given to 30 members of the Westchester/Fairfield chapter of PRSA Feb. 13 by Web specialist Marc Jaffe of The Taming Café.
Category: Professional Development
Thu., Feb. 14, 2013
Seitel: Presentation Management: Cuidado Con El Agua
By Fraser Seitel

I don’t mean to be “political” but ... the Republican Party is in such disarray, it can’t even present its shiniest star without becoming the butt of ridicule.

I speak, of course, about Sen. Marco Rubio’s “water torture” in the service of the Republican Rebuttal to President Obama’s State of the Union address.

Rubio’s response to Obama’s barn burner was passable, at times even inspirational, but it was ruined by the young senator’s runaway case of dry mouth, leading to his now legendary lunge for an out-of-the-frame bottle of Poland Spring. Liberals leapt on the awkward agua break, and the good parts of the speech were forgotten.
Category: Professional Development
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
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5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
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10. Zeno Group, New York - $39,921,576
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