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Category: Professional DevelopmentReturn to Latest News
Mon., Apr. 13, 2015
Hail to the Humble Press Release
By Fraser Seitel
 
fraser seitelDespite snickers from the social media crowd, press releases are far from dead. PR pros must demonstrate release-writing savvy to show they can write better than their clients. Take the news release test.
Category: Professional Development
Thu., Mar. 12, 2015
Bibi Nails It
By Fraser Seitel
 
netanyahuBenjamin Netanyahu's remarks to Congress -- whether you love him or hate him  – have to be considered a rip-roaring tour de force in terms of how a speech should be stylized and delivered.
Category: Professional Development
Mon., Dec. 8, 2014
Study: PR Pros Are Smart But Unethical
By Jon Gingerich
 
PR professionals are intelligent, creative and dishonest, according to a decade-long series of surveys that gauged the public’s perceptions of the industry.
Category: Professional Development
Tue., Oct. 21, 2014
Blog: PR Business Needs More Balls
By Kevin McCauley
 

fred cookThe PR business needs more balls, said Golin CEO Fred Cook today in summing up his presentation at a Communications Week session presented by PRSA Tri-State at the Yale Club in New York.

Category: Professional Development
Mon., Jul. 21, 2014
E-Mail Pitch Perfect
By Fraser Seitel
 
Fraser SeitelThere is nothing worse for a PR professional than “cold call” pitching via email, reaching out to a reporter you don’t know or haven’t worked with before.
Category: Professional Development
Sun., Jun. 22, 2014
Pitch Small Biz, Says IABC Head. He's Right!
By Jack O'Dwyer
 

small business administrationIABC chair Russell Grossman, faced with shrinking corporate PR departments, says IABC must seek new members among counselors who could serve the 28 million U.S. small/medium-sized businesses.

Category: Professional Development
Fri., Apr. 5, 2013
Page Launching High-Level PD Program
By Jack O'Dwyer
 
The Arthur W. Page Society last night announced plans for a high-level professional development program aimed at “senior communicators.”

Gary Sheffer, VP of communications and PA at General Electric, who is co-chair of the program with Thomas Martin of the College of Charleston, said, “We continually hear from Page members that a gap remains between the needs of most senior communicators and the learning and networking opportunities available.”
Category: Professional Development
Mon., Feb. 25, 2013
Changing Content Key to Attract Web Viewers
By Greg Hazley
 
WordPress is a low-cost, easily used website package well suited for PR pros and their clients, but they must realize that ever-changing content is needed to attract viewers. That message was given to 30 members of the Westchester/Fairfield chapter of PRSA Feb. 13 by Web specialist Marc Jaffe of The Taming Café.
Category: Professional Development
Thu., Feb. 14, 2013
Seitel: Presentation Management: Cuidado Con El Agua
By Fraser Seitel
 

I don’t mean to be “political” but ... the Republican Party is in such disarray, it can’t even present its shiniest star without becoming the butt of ridicule.

I speak, of course, about Sen. Marco Rubio’s “water torture” in the service of the Republican Rebuttal to President Obama’s State of the Union address.

Rubio’s response to Obama’s barn burner was passable, at times even inspirational, but it was ruined by the young senator’s runaway case of dry mouth, leading to his now legendary lunge for an out-of-the-frame bottle of Poland Spring. Liberals leapt on the awkward agua break, and the good parts of the speech were forgotten.
Category: Professional Development
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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