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Independent PR agencies better are able to guide clients toward marketing initiatives that make sense for them and PR initiatives that work best for their brands.
Several easily-avoided typographical offenses that PR folks should avoid when sending out press materials. (4 reader comments)
An inability to offer a competitive salary or compensation package was cited as one of the greatest hurdles marketing companies face when hiring qualified candidates, according to a survey of marketing executives. (1 reader comment)
Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.
Now that Donald Trump has hired Roger Ailes to counsel him on the fall debates, here's some advice we might expect the former Fox News chairman will lend to the plummeting presidential candidate.
In the age of Donald Trump, what constitutes “effective publicity” has changed.