Despite snickers from the social media crowd, press releases are far from dead. PR pros must demonstrate release-writing savvy to show they can write better than their clients. Take the news release test.
The Arthur W. Page Society last night announced plans for a high-level professional development program aimed at “senior communicators.”
Gary Sheffer, VP of communications and PA at General Electric, who is co-chair of the program with Thomas Martin of the College of Charleston, said, “We continually hear from Page members that a gap remains between the needs of most senior communicators and the learning and networking opportunities available.”
WordPress is a low-cost, easily used website package well suited for PR pros and their clients, but they must realize that ever-changing content is needed to attract viewers. That message was given to 30 members of the Westchester/Fairfield chapter of PRSA Feb. 13 by Web specialist Marc Jaffe of The Taming Café.
I don’t mean to be “political” but ... the Republican Party is in such disarray, it can’t even present its shiniest star without becoming the butt of ridicule.
I speak, of course, about Sen. Marco Rubio’s “water torture” in the service of the Republican Rebuttal to President Obama’s State of the Union address.
Rubio’s response to Obama’s barn burner was passable, at times even inspirational, but it was ruined by the young senator’s runaway case of dry mouth, leading to his now legendary lunge for an out-of-the-frame bottle of Poland Spring. Liberals leapt on the awkward agua break, and the good parts of the speech were forgotten.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.