Inside News of PR & Marketing Communications

Last Updated: Mon., Oct. 23, 2017 @ 3:34 pm

Category: Professional DevelopmentReturn to Latest News

Would You Work for Weinstein?

Mon, Oct. 16, 2017

By Fraser Seitel

Fraser P. SeitelThe damage inflicted to Lisa Bloom’s reputation and business provides a cautionary lesson for any PR counselor tempted to work for a deep-pocketed but ethically-suspect client. (5 reader comments)

Political Correctness Gone Wild

Wed, Aug. 30, 2017

By Fraser Seitel

Fraser Seitel“Monumentgate” is but one reminder of the wave of political correctness that has washed over America since the election of our most anti-PC President. (5 reader comments)

Trump’s Last Gasp on Public Relations ‘Hope’

Fri, Aug. 18, 2017

By Fraser Seitel

Fraser Seitel Interim communications director Hope Hicks may have just assumed the toughest communications job on the planet, but there’s no way she could do any worse than her predecessor. (2 reader comments)

Boycotting Alex Jones Interview is Right PR Advice

Mon, Jun. 19, 2017

By Fraser Seitel

Fraser Seitel Why J.P. Morgan Chase made the right decision when it backed out of its NBC ad sponsorship in light of Megyn Kelly’s interview with conspiracy theorist Alex Jones. (4 reader comments)

Griffin Gives Worst Press Conference of All Time

Mon, Jun. 5, 2017

By Fraser Seitel

Fraser SeitelKathy Griffin’s recent press conference proves that exposing a loose-tongued client to media questions in an uncontrolled environment is PR suicide. (2 reader comments)

Combatting ‘Fake News’

Tue, May 30, 2017

By Fraser Seitel

Fraser SeitelA few strategy suggestions on how organizations and individuals can respond when they're the victims of  “fake news." (5 reader comments)

Startups Need Media Intelligence

Wed, May 17, 2017

By Elizabeth Victor

Elizabeth VictorMany startup companies might think media intelligence software is something reserved for more established companies that already have a consumer base, but nothing could be further from the truth.

Keep Your Best Employees

Tue, May 9, 2017

By Editorial Staff

Robert L. DilenschneiderIf President Trump’s policies succeed in accelerating growth, employees once content in their current positions might jump ship, and you need to know how to keep the good ones, says new report from The Dilenschneider Group. (2 reader comments)

The Future of PR, Technically Speaking

Wed, May 3, 2017

By Dave Dykes

Dave Dykes & Tommy MorganAs the packaging surrounding communications continues to change, practitioners must stay attuned to the digital trends that shape our industry.

Rockefeller’s Speechwriting Reminder

Mon, Apr. 24, 2017

By Fraser Seitel

Fraser SeitelThe circumstances surrounding a speech I drafted for David Rockefeller forty years ago can serve as a teachable moment for all speech writers working today. (2 reader comments)

Global PR Summit Set for NYC in June

Mon, Mar. 27, 2017

By Editorial Staff

Global PR Summit New York - June 8-9, 2017Princess Diana’s former chief of staff and former VP of communications at BP America are some of the presenters that will address reputation management and crisis communications at the event June 8-9 at One World Trade Center.

The Spokesman's Role: Rockefeller v. Trump

Mon, Mar. 27, 2017

By Fraser Seitel

Fraser SeitelDavid Rockefeller's definition of spokesman differs significantly from the role President Trump has envisioned for Sean Spicer. (1 reader comment)

Fake News, CNBC Style

Tue, Feb. 28, 2017

By Fraser Seitel

Fraser SeitelCNBC in February proved itself to be the undisputed world leader of fake financial news when it allowed Andrew Left to hijack the airwaves for personal gain. (2 reader comments)

Donald Trump and the End of Public Relations

Thu, Feb. 9, 2017

By Fraser Seitel

Fraser SeitelOnly two weeks into the job, and already our new President has violated a half-dozen of the cardinal principles of public relations. (2 reader comments)

The Importance of Truth in Public Relations

Tue, Jan. 31, 2017

By David Ritchey

David RitcheyAs public relations professionals, we must work diligently, to tell the truth, even in cases when the client makes it difficult for us to do so. (2 reader comments)

Rex Tillerson, Exxon and Public Relations

Mon, Jan. 23, 2017

By Fraser Seitel

Fraser SeitelHow ExxonMobil under the watch of Rex Tillerson was able to transform its image and reputation, and managed to recapture lost credibility in the process. (2 reader comments)

How to Pitch Customer Case Histories

Thu, Jan. 19, 2017

By Gabrielle Jasinski

Gabrielle JasinskiCustomer case histories bring clients to life and showcase the technologies that are helping businesses run more efficiently.

Media Training Tips to Get on Track in 2017

Mon, Jan. 9, 2017

By Joan Auritt

Joan AurittIn this era of social media dominance, authenticity has emerged as the essential quality to being an effective and respected communicator.