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Category: Professional DevelopmentReturn to Latest News
Wed., Oct. 26, 2016
Tailor Pitches to Pique Media's Interest
By Christine O'Dwyer
WWPR - Washington Women in PRTop media pros revealed how they keep up with the news and go about planning and selecting stories at a Washington Women in PR roundtable discussion.
Category: Professional Development
Fri., Oct. 21, 2016
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio DuranReasons why you should pencil some networking events into your social calendar.
Category: Professional Development
Tue., Oct. 11, 2016
Communicating, Providing for Your Staff
By Tom Coombes
Tom Coombes Generational differences comprise some the most influential factors in workplace communication, but communicating on a fundamental level with your staff focuses on employees’ united needs.
Category: Professional Development
Mon., Oct. 3, 2016
You Just Got Served
By Michael O’Brien
Michael ObrienGood client service goes beyond simply mitigating a media crisis. It acknowledges shifts in how our clients work and how technology changes the way they think about responsiveness.
Category: Professional Development
Fri., Sep. 30, 2016
Recruiting Quality Talent Remains Top Challenge for PR Executives
By Jon Gingerich
The Creative GroupAn inability to offer a competitive salary or compensation package was cited as one of the greatest hurdles marketing companies face when hiring qualified candidates, according to a survey of marketing executives. (1 reader comment)
Category: Professional Development
Mon., Sep. 26, 2016
Pitching Broadcast: How to Get Your News on the News
By Stacey Grimsrud
Stacey Grimsrud Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.
Category: Professional Development
Wed., Sep. 14, 2016
Benefits of Working for a Small Agency
By Gabrielle Jasinski
Gabrielle Jasinski Working for a small agency often gives PR pros a chance to offer more input on projects, as well as an opportunity to build lasting relationships.
Category: Professional Development
Thu., Sep. 1, 2016
Patience: The Key to Top-Tier Placement
By Laura Ruark

Laura Ruark Patience is one of the key factors in successfully securing top-tier media placement.

Category: Professional Development
Thu., Aug. 18, 2016
What Roger Ailes Should Tell Trump
By Fraser Seitel
Fraser P. Seitel Now that Donald Trump has hired Roger Ailes to counsel him on the fall debates, here's some advice we might expect the former Fox News chairman will lend to the plummeting presidential candidate.
Category: Professional Development
Mon., Aug. 15, 2016
Setting Women Up for Success in the PR Industry
By Wendy Lund
Wendy LundSteps the PR industry can take to help women succeed and advance in their careers.
Category: Professional Development
Mon., Aug. 15, 2016
Six Tips for PR Pros to Stay Organized
By Hannah Ruark
Hannah Ruark Being organized is vital for success in the hectic world of PR.
Category: Professional Development
Fri., Aug. 12, 2016
Business Lessons Learned from Rio Olympics
By Ronn Torossian
 Ronn Torossian  The Olympics are a business, and like any business, it needs to see where success was achieved and where business failed.
Category: Professional Development
Wed., Aug. 3, 2016
Giving Hillary a PR Makeover
By Fraser Seitel

Fraser SeitelWhat Hillary Clinton can do — during interviews, debates and speeches — to move the likability needle.

Category: Professional Development
Mon., Jul. 25, 2016
Redefining ‘Positive Publicity’ in a Trump, Clinton Age
By Fraser Seitel
Fraser SeitelIn the age of Donald Trump, what constitutes “effective publicity” has changed.
Category: Professional Development
Tue., Jul. 19, 2016
Love, Work and Storytelling
By Hal Bienstock
Hal BienstockThe art of storytelling is a key component in both in our personal lives and in the practice of public relations.
Category: Professional Development
Thu., Jul. 7, 2016
Dissecting Comey’s Press Statement Punt
By Fraser Seitel

Fraser P. SeitelFBI Director James Comey's recommendation in the Hillary Clinton email case is a textbook example of how politicians play both sides to protect their own credibility.

Category: Professional Development
Mon., Jun. 27, 2016
If a Tree Falls in the Forest …
By Eric Lebson
Eric Lebson Ian McCalebv
Those of us who work to get media’s attention for a living have to look beyond the traditional PR toolbox and cultivate new ways to raise awareness if we want to cut through the noise.
Category: Professional Development
Mon., Jun. 20, 2016
Donald Trump Media Relations Quiz
By Fraser Seitel
Fraser Seitelif you’re in public relations, you better know how to deal with the press, if for no other reason than your boss expects you to be an “expert.”  (1 reader comment)
Category: Professional Development
Fri., Jun. 3, 2016
SharkNinja: Case Study in Client Retention
By Huma Gruaz
Huma GruazAlpaytac PR recently signed their founding client, SharkNinja, for the 12th straight year.
Category: Professional Development
Mon., May 23, 2016
Inquiring PR Students Want to Know
By Fraser Seitel
Fraser SeitelA practitioner answers questions on ethics in the public relations industry. (2 reader comments)
Category: Professional Development
Fri., May 13, 2016
Rules of Engagement for PR Disruption
By Susan Butenhoff
Susan ButenhoffDisruptive PR is not about go big or go home tactics. Instead, it is built on thoughtful, well-planned communications fundamentals delivered in new and creative ways. (1 reader comment)
Category: Professional Development
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Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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