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Category: Professional DevelopmentReturn to Latest News
Mon., Jun. 20, 2016
Donald Trump Media Relations Quiz
By Fraser Seitel
 
Fraser Seitelif you’re in public relations, you better know how to deal with the press, if for no other reason than your boss expects you to be an “expert.”  (1 reader comment)
Category: Professional Development
Fri., Jun. 3, 2016
SharkNinja: Case Study in Client Retention
By Huma Gruaz
 
Huma GruazAlpaytac PR recently signed their founding client, SharkNinja, for the 12th straight year.
Category: Professional Development
Mon., May 23, 2016
Inquiring PR Students Want to Know
By Fraser Seitel
 
Fraser SeitelA practitioner answers questions on ethics in the public relations industry. (2 reader comments)
Category: Professional Development
Fri., May 13, 2016
Rules of Engagement for PR Disruption
By Susan Butenhoff
 
Susan ButenhoffDisruptive PR is not about go big or go home tactics. Instead, it is built on thoughtful, well-planned communications fundamentals delivered in new and creative ways. (1 reader comment)
Category: Professional Development
Tue., May 10, 2016
Another PR Tone Deaf Politician Bites the Dust
By Fraser Seitel
 
Fraser SeitelBen Rhodes’ arrogant statements in a May New York Times Magazine profile provide a lesson for PR pros on how not to behave. (2 reader comments)
Category: Professional Development
Tue., May 10, 2016
Keep Calm and Carry On Pitching
By Brandon Lewis
 
Brandon Lewis

Tips to keep in mind when crafting that perfect pitch.

Category: Professional Development
Thu., Apr. 28, 2016
Are We Serving Our Clients?
By David Ritchey
 
David RitcheyWorking in PR isn’t the same as working in a restaurant, but both are service industries that require trust and a degree of collaboration between clients and the professionals hired for the task at hand.
Category: Professional Development
Mon., Apr. 18, 2016
On Mission and Vision Statements
By Fraser Seitel
 
Fraser SeitelWhen executed with thought and purpose, mission statements and vision statements, can be eminently helpful in defining the values and priorities of an organization.
Category: Professional Development
Fri., Apr. 1, 2016
Counseling Your Management Away From A PR Disaster
By Ronald N. Levy
 
Ronald N. LevyPR can be both an "egg" and a "chicken" -- a cause of change and an effect of it.
Category: Professional Development
Tue., Mar. 8, 2016
Litigation Public Relations
By Fraser Seitel
 
Fraser SeitelWhy public relations outside the courtroom has become so important.
Category: Professional Development
Tue., Feb. 16, 2016
The Antecedents of a Flourishing Field
By Fraser Seitel
 
Harold BursonHarold Burson, co-founder and chairman emeritus of one of this industry’s most storied agencies, Burson-Marsteller, celebrates his 95th birthday today.
Category: Professional Development
Mon., Feb. 8, 2016
The Biggest Loser
By Fraser Seitel
 
Marco RubioChris Christie had one objective during Saturday’s New Hampshire Republican debate: to destroy Marco Rubio. He succeeded.
Category: Professional Development
Wed., Feb. 3, 2016
Top PR Agency Websites: Who's Fastest?
By Stephen Baldwin
 

Stephen BaldwinThe advantages of having a fast-loading, "mobile-friendly" website are key, especially in a highly competitive industry such as PR.

Category: Professional Development
Mon., Jan. 25, 2016
Cruzin' to Become a Master Debater
By Fraser Seitel
 
Fraser SeitelSenator Ted Cruz has proven to be Donald Trump’s biggest stumbling block in securing the Republican nomination.
Category: Professional Development
Tue., Dec. 22, 2015
Disclosing a CEO Illness
By Fraser Seitel
 

Fraser SeitelThe question of a company’s obligation to disclose the state of top management’s wellness to shareholders is a public relations issue that has confounded corporate managements, communications counselors and securities regulators for decades.  

Category: Professional Development
Wed., Dec. 16, 2015
Hot PR Trends for 2016
By Ronn Torossian
 
Ronn TorossianAs the old year comes to an end, it’s always a good time to evaluate where things stand, what works well, what doesn’t, what will continue being used, and even what’s on the rise. 
Category: Professional Development
Wed., Dec. 16, 2015
PR Goals and Aspirations to Work Toward in 2016
By Courtney Lukitsch
 
Courtney LukitschAs strategic and creative planners, PR professionals welcome each new business year, as it provides the opportunity to expand upon goals and aspirations, both internal to an agency and externally, client-side.
Category: Professional Development
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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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