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Category: Professional DevelopmentReturn to Latest News
Wed., Nov. 23, 2016
Double Spaces Are Dead. Here’s Why You Should Care.
By Rachel Thomas
 
Rachel Thomas Several easily-avoided typographical offenses that PR folks should avoid when sending out press materials. (4 reader comments)
Category: Professional Development
Thu., Nov. 17, 2016
How Being a CCO Prepared Me to Write a Novel
By Phyllis Piano
 
Phyllis Piano Experience in business and communications and can help aspiring writers develop a riveting plot narrative.
Category: Professional Development
Mon., Nov. 14, 2016
A PR Tutorial from the Trump Campaign
By Arthur Solomon
 

Arthur SolomonThe countrywide demonstrations that have emerged in response to Donald Trump's nomination are a lesson to PR people regarding the importance of words.

Category: Professional Development
Fri., Nov. 11, 2016
PR Lessons from the Trump Travesty
By Fraser Seitel
 
Fraser SeitelPublic relations counselors can glean several 21st century “lessons” from the most odious presidential election since Andrew Jackson’s campaign of 1828. (5 reader comments)
Category: Professional Development
Wed., Nov. 9, 2016
Important PR Lessons from the Election
By Arthur Solomon
 
arthur solomonImportant lessons from the election that apply to the PR profession. (5 reader comments)
Category: Professional Development
Thu., Nov. 3, 2016
Improving Marketing Communication in 2017
By Elizabeth Edwards
 

Elizabeth Edwards Buzzwords are everywhere in the advertising and marketing world, but they don’t mean anything to your audience.

Category: Professional Development
Fri., Oct. 28, 2016
The Beginning of Public Relations
By Ronn Torossian
 
Ronn Torossian Edward Bernays, "the father of public relations," would have been 125 years old this month. (1 reader comment)

Category: Professional Development
Thu., Oct. 27, 2016
Getting the Most Out of Your Pitching Hours
By Alessandra Nagy
 

Alessandra Nagy How PR pros can make the most of the few, precious hours they've allocated to securing media placements for clients.

Category: Professional Development
Wed., Oct. 26, 2016
Tailor Pitches to Pique Media's Interest
By Christine O'Dwyer
 
WWPR - Washington Women in PRTop media pros revealed how they keep up with the news and go about planning and selecting stories at a Washington Women in PR roundtable discussion.
Category: Professional Development
Fri., Oct. 21, 2016
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
 
Loren Antonio DuranReasons why you should pencil some networking events into your social calendar.
Category: Professional Development
Tue., Oct. 11, 2016
Communicating, Providing for Your Staff
By Tom Coombes
 
Tom Coombes Generational differences comprise some the most influential factors in workplace communication, but communicating on a fundamental level with your staff focuses on employees’ united needs.
Category: Professional Development
Mon., Oct. 3, 2016
You Just Got Served
By Michael O’Brien
 
Michael ObrienGood client service goes beyond simply mitigating a media crisis. It acknowledges shifts in how our clients work and how technology changes the way they think about responsiveness.
Category: Professional Development
Fri., Sep. 30, 2016
Recruiting Quality Talent Remains Top Challenge for PR Executives
By Jon Gingerich
 
The Creative GroupAn inability to offer a competitive salary or compensation package was cited as one of the greatest hurdles marketing companies face when hiring qualified candidates, according to a survey of marketing executives. (1 reader comment)
Category: Professional Development
Mon., Sep. 26, 2016
Pitching Broadcast: How to Get Your News on the News
By Stacey Grimsrud
 
Stacey Grimsrud Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.
Category: Professional Development
Wed., Sep. 14, 2016
Benefits of Working for a Small Agency
By Gabrielle Jasinski
 
Gabrielle Jasinski Working for a small agency often gives PR pros a chance to offer more input on projects, as well as an opportunity to build lasting relationships.
Category: Professional Development
Thu., Sep. 1, 2016
Patience: The Key to Top-Tier Placement
By Laura Ruark
 

Laura Ruark Patience is one of the key factors in successfully securing top-tier media placement.

Category: Professional Development
Thu., Aug. 18, 2016
What Roger Ailes Should Tell Trump
By Fraser Seitel
 
Fraser P. Seitel Now that Donald Trump has hired Roger Ailes to counsel him on the fall debates, here's some advice we might expect the former Fox News chairman will lend to the plummeting presidential candidate.
Category: Professional Development
O'Dwyer's Poll:
Jill Stein
What will be the end result of the recount campaign being waged by Jill Stein's & Hillary Clinton's lawyers?
Clinton gains the White House
More fuel for Trump backers
Waste of time & money
View past polls
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Nov. 28, 2016
O'Dwyer's Newsletter O'Dwyer's Newsletter
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Nov. '16
Technology PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Oct. '16
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Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
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Beauty/Fashion & Lifestyle PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
 
Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
Become an O'Dwyer's Ranked PR Firm
 
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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2016-17 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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