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Category: Professional DevelopmentReturn to Latest News
Mon., Sep. 26, 2016
Pitching Broadcast: How to Get Your News on the News
By Stacey Grimsrud
Stacey Grimsrud Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.
Category: Professional Development
Wed., Sep. 14, 2016
Benefits of Working for a Small Agency
By Gabrielle Jasinski
Gabrielle Jasinski Working for a small agency often gives PR pros a chance to offer more input on projects, as well as an opportunity to build lasting relationships.
Category: Professional Development
Thu., Sep. 1, 2016
Patience: The Key to Top-Tier Placement
By Laura Ruark

Laura Ruark Patience is one of the key factors in successfully securing top-tier media placement.

Category: Professional Development
Thu., Aug. 18, 2016
What Roger Ailes Should Tell Trump
By Fraser Seitel
Fraser P. Seitel Now that Donald Trump has hired Roger Ailes to counsel him on the fall debates, here's some advice we might expect the former Fox News chairman will lend to the plummeting presidential candidate.
Category: Professional Development
Mon., Aug. 15, 2016
Setting Women Up for Success in the PR Industry
By Wendy Lund
Wendy LundSteps the PR industry can take to help women succeed and advance in their careers.
Category: Professional Development
Mon., Aug. 15, 2016
Six Tips for PR Pros to Stay Organized
By Hannah Ruark
Hannah Ruark Being organized is vital for success in the hectic world of PR.
Category: Professional Development
Fri., Aug. 12, 2016
Business Lessons Learned from Rio Olympics
By Ronn Torossian
 Ronn Torossian  The Olympics are a business, and like any business, it needs to see where success was achieved and where business failed.
Category: Professional Development
Wed., Aug. 3, 2016
Giving Hillary a PR Makeover
By Fraser Seitel

Fraser SeitelWhat Hillary Clinton can do — during interviews, debates and speeches — to move the likability needle.

Category: Professional Development
Mon., Jul. 25, 2016
Redefining ‘Positive Publicity’ in a Trump, Clinton Age
By Fraser Seitel
Fraser SeitelIn the age of Donald Trump, what constitutes “effective publicity” has changed.
Category: Professional Development
Tue., Jul. 19, 2016
Love, Work and Storytelling
By Hal Bienstock
Hal BienstockThe art of storytelling is a key component in both in our personal lives and in the practice of public relations.
Category: Professional Development
Thu., Jul. 7, 2016
Dissecting Comey’s Press Statement Punt
By Fraser Seitel

Fraser P. SeitelFBI Director James Comey's recommendation in the Hillary Clinton email case is a textbook example of how politicians play both sides to protect their own credibility.

Category: Professional Development
Mon., Jun. 27, 2016
If a Tree Falls in the Forest …
By Eric Lebson
Eric Lebson Ian McCalebv
Those of us who work to get media’s attention for a living have to look beyond the traditional PR toolbox and cultivate new ways to raise awareness if we want to cut through the noise.
Category: Professional Development
Mon., Jun. 20, 2016
Donald Trump Media Relations Quiz
By Fraser Seitel
Fraser Seitelif you’re in public relations, you better know how to deal with the press, if for no other reason than your boss expects you to be an “expert.”  (1 reader comment)
Category: Professional Development
Fri., Jun. 3, 2016
SharkNinja: Case Study in Client Retention
By Huma Gruaz
Huma GruazAlpaytac PR recently signed their founding client, SharkNinja, for the 12th straight year.
Category: Professional Development
Mon., May 23, 2016
Inquiring PR Students Want to Know
By Fraser Seitel
Fraser SeitelA practitioner answers questions on ethics in the public relations industry. (2 reader comments)
Category: Professional Development
Fri., May 13, 2016
Rules of Engagement for PR Disruption
By Susan Butenhoff
Susan ButenhoffDisruptive PR is not about go big or go home tactics. Instead, it is built on thoughtful, well-planned communications fundamentals delivered in new and creative ways. (1 reader comment)
Category: Professional Development
Tue., May 10, 2016
Another PR Tone Deaf Politician Bites the Dust
By Fraser Seitel
Fraser SeitelBen Rhodes’ arrogant statements in a May New York Times Magazine profile provide a lesson for PR pros on how not to behave. (2 reader comments)
Category: Professional Development
Tue., May 10, 2016
Keep Calm and Carry On Pitching
By Brandon Lewis
Brandon Lewis

Tips to keep in mind when crafting that perfect pitch.

Category: Professional Development
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Back issues
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Jul. '16
Travel & Tourism PR
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O'Dwyer's magazine back issues
Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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