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A few best practices to help journalists and PR professionals make life easier for one another.
Independent PR agencies better are able to guide clients toward marketing initiatives that make sense for them and PR initiatives that work best for their brands.
Several easily-avoided typographical offenses that PR folks should avoid when sending out press materials. (4 reader comments)
An inability to offer a competitive salary or compensation package was cited as one of the greatest hurdles marketing companies face when hiring qualified candidates, according to a survey of marketing executives. (1 reader comment)
Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.