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Category: Professional DevelopmentReturn to Latest News
Thu., Aug. 18, 2016
What Roger Ailes Should Tell Trump
By Fraser Seitel
 
Fraser P. Seitel Now that Donald Trump has hired Roger Ailes to counsel him on the fall debates, here's some advice we might expect the former Fox News chairman will lend to the plummeting presidential candidate.
Category: Professional Development
Mon., Aug. 15, 2016
Setting Women Up for Success in the PR Industry
By Wendy Lund
 
Wendy LundSteps the PR industry can take to help women succeed and advance in their careers.
Category: Professional Development
Mon., Aug. 15, 2016
Six Tips for PR Pros to Stay Organized
By Hannah Ruark
 
Hannah Ruark Being organized is vital for success in the hectic world of PR.
Category: Professional Development
Fri., Aug. 12, 2016
Business Lessons Learned from Rio Olympics
By Ronn Torossian
 
 Ronn Torossian  The Olympics are a business, and like any business, it needs to see where success was achieved and where business failed.
Category: Professional Development
Wed., Aug. 3, 2016
Giving Hillary a PR Makeover
By Fraser Seitel
 

Fraser SeitelWhat Hillary Clinton can do — during interviews, debates and speeches — to move the likability needle.

Category: Professional Development
Mon., Jul. 25, 2016
Redefining ‘Positive Publicity’ in a Trump, Clinton Age
By Fraser Seitel
 
Fraser SeitelIn the age of Donald Trump, what constitutes “effective publicity” has changed.
Category: Professional Development
Tue., Jul. 19, 2016
Love, Work and Storytelling
By Hal Bienstock
 
Hal BienstockThe art of storytelling is a key component in both in our personal lives and in the practice of public relations.
Category: Professional Development
Thu., Jul. 7, 2016
Dissecting Comey’s Press Statement Punt
By Fraser Seitel
 

Fraser P. SeitelFBI Director James Comey's recommendation in the Hillary Clinton email case is a textbook example of how politicians play both sides to protect their own credibility.

Category: Professional Development
Mon., Jun. 27, 2016
If a Tree Falls in the Forest …
By Eric Lebson
 
Eric Lebson Ian McCalebv
Those of us who work to get media’s attention for a living have to look beyond the traditional PR toolbox and cultivate new ways to raise awareness if we want to cut through the noise.
Category: Professional Development
Mon., Jun. 20, 2016
Donald Trump Media Relations Quiz
By Fraser Seitel
 
Fraser Seitelif you’re in public relations, you better know how to deal with the press, if for no other reason than your boss expects you to be an “expert.”  (1 reader comment)
Category: Professional Development
Fri., Jun. 3, 2016
SharkNinja: Case Study in Client Retention
By Huma Gruaz
 
Huma GruazAlpaytac PR recently signed their founding client, SharkNinja, for the 12th straight year.
Category: Professional Development
Mon., May 23, 2016
Inquiring PR Students Want to Know
By Fraser Seitel
 
Fraser SeitelA practitioner answers questions on ethics in the public relations industry. (2 reader comments)
Category: Professional Development
Fri., May 13, 2016
Rules of Engagement for PR Disruption
By Susan Butenhoff
 
Susan ButenhoffDisruptive PR is not about go big or go home tactics. Instead, it is built on thoughtful, well-planned communications fundamentals delivered in new and creative ways. (1 reader comment)
Category: Professional Development
Tue., May 10, 2016
Another PR Tone Deaf Politician Bites the Dust
By Fraser Seitel
 
Fraser SeitelBen Rhodes’ arrogant statements in a May New York Times Magazine profile provide a lesson for PR pros on how not to behave. (2 reader comments)
Category: Professional Development
Tue., May 10, 2016
Keep Calm and Carry On Pitching
By Brandon Lewis
 
Brandon Lewis

Tips to keep in mind when crafting that perfect pitch.

Category: Professional Development
Thu., Apr. 28, 2016
Are We Serving Our Clients?
By David Ritchey
 
David RitcheyWorking in PR isn’t the same as working in a restaurant, but both are service industries that require trust and a degree of collaboration between clients and the professionals hired for the task at hand.
Category: Professional Development
Mon., Apr. 18, 2016
On Mission and Vision Statements
By Fraser Seitel
 
Fraser SeitelWhen executed with thought and purpose, mission statements and vision statements, can be eminently helpful in defining the values and priorities of an organization.
Category: Professional Development
O'Dwyer's Poll:
Ryan Lochte & Pine Bros. cough drops
Pine Bros. Lochte ads are:
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Sure to backfire
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Commentary:
Fri., Aug. 26
Lochte Indicted But Now Reps “Forgiving” Cough Drops
By Jack O'Dwyer

Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer

Tue., Aug. 23
Sponsors Dump Lochte; Mom had Tipped Press
By Jack O'Dwyer

Tue., Aug. 23
Keillor Retires with Crisis Averted
By Joe Honick

Mon., Aug. 22
Brazil, Olympics Officials and Media Savage Lochte; Accuser Is Accused
By Jack O'Dwyer

Mon., Aug. 22
It's Time to Show Some Respect for Our Flag
By Bill Huey

Fri., Aug. 19
Donald Trump's 'Apology'
By Arthur Solomon

Thu., Aug. 18
What Roger Ailes Should Tell Trump
By Fraser Seitel

Thu., Aug. 18
What PR Can Learn From This Election Cycle
By Wendy Glavin

Tue., Aug. 16
The Commonality Of PR People And Donald Trump
By Arthur Solomon

Thu., Aug. 11
New York Times Decries “Vanishing” Jury Trials
By Jack O'Dwyer

 
O'Dwyer's NL
Aug. 22, 2016
O'Dwyer's Newsletter O'Dwyer's Newsletter
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PR Firm Rankings Special Issue
 
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Mar. '16
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Feb. '16
Profiles of Environmental PR & Public Affairs Firms
 
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Jan. '16
PR Buyer's Guide & Profiles of Crisis Communications Firms
 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
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July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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