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Category: PR EthicsReturn to Latest News
Mon., Nov. 10, 2014
Spin Lives, Is Message of Dezenhall's 'Glass Jaw'
By Jack O'Dwyer
 

eric dezenhallThe belief in the efficacy of "spin" and "spin doctors" is so embedded in the U.S. culture that it cannot easily be dislodged, says Glass Jaw by D.C. counselor Eric Dezenhall.

Category: PR Ethics
Mon., Sep. 29, 2014
Tylenol Murders, J&J's "Spin City," Has Birthday Today
By Jack O'Dwyer
 

johnson & johnsonToday is the 32nd anniversary of the seven Tylenol murders, a crime buried in a whirlwind of lies that made a hero out of the company that bore heavy responsibility for the murders -- Johnson & Johnson. 

Category: PR Ethics
Fri., Sep. 26, 2014
J&J's Tylenol Scam Gets Another PRSA Sendup
By Jack O'Dwyer
 

maria soninJohnson & Johnson's handling of the Tylenol murders of 1982 and 1986, called a "shining example" of ethical behavior at a PRSA/NY panel Sept. 8, got more praise at national’s ethics webinar yesterday.

Category: PR Ethics
Tue., Sep. 23, 2014
Ethics Buff Neill Should Tackle PRSA Ethics Issues
By Jack O'Dwyer
 
Marlene NeillMarlene Neill, Ph.D., asst. prof. at Baylor University, Waco, Texas, whose interests include PR ethics, is one of three presenters at PRSA’s “Ethics Webinar” 3 p.m. Thursday.
Category: PR Ethics
Mon., Sep. 22, 2014
PRSA Ethics Panel Exposes PR's Achilles' Heel: No Clout
By Jack O'Dwyer
 
schubert"The PR person doesn't have the final say" but can only "fight" and "make their voice heard," Ruder Finn's Michael Schubert told the "PR Ethics Trial" of PRSA/New York Sept. 8.
Category: PR Ethics
Fri., Sep. 19, 2014
PRSA Ethics Webinar Open to Press (for $200), Set for Rosh Hashanah
By Jack O'Dwyer
 

webinarThe PR Society's Ethics Webinar Thursday, Sept. 25 (Rosh Hashanah) is open to reporters who pay $200. The panel is free to regular and student members.

Category: PR Ethics
Thu., Sep. 18, 2014
PRSA Ethics Webinar Closed to Press
By Jack O'Dwyer
 

maria soninPRSA's ethics webinar Sept. 25 has five senior members and one non-member, Maria Sonin of Ethics Officer Assn. Press access not as yet allowed.

 
Category: PR Ethics
Thu., Sep. 18, 2014
Ethics of Tobacco PR Argued by Holmes, Cohen
By Jack O'Dwyer
 

panelPaul Holmes of The Holmes Report and ex-New York Times “Ethicist” columnist Randy Cohen argued heatedly Sept. 8 about the ethics of repping tobacco (Holmes favoring it).

Category: PR Ethics
Wed., Sep. 17, 2014
PR Is Destroying Media, Says Lawyer Spurlock
By Jack O'Dwyer
 

spurlockPR’s effort to destroy mainstream media has succeeded beyond its “wildest imagination,” lawyer Delbert Spurlock told the ethics panel of PRSA/New York Sept. 8.

 
Category: PR Ethics
Fri., Sep. 12, 2014
Transcript, Video of 'Trial of PR' Are Provided
By Jack O'Dwyer
 

mock trialA 16-page transcript of the "Trial of PR" staged by PRSA/New York has been purchased by the O’Dwyer Co. for access by readers.

Category: PR Ethics
Mon., Sep. 8, 2014
PR Ethics Panel Tonight Will Get Exhibits and a Plea
By Jack O'Dwyer
 

ethics panelThe eight PRSA/NY ethics panelists, seven of them self-employed, will get O’Dwyer exhibits including the 1999 study that found “PR Specialist” ranked 43rd on a list of 45 credible info sources.

Category: PR Ethics
Fri., Sep. 5, 2014
Lawyer Spurlock Joins PRSA Ethics Panel as Press Advocate
By Jack O'Dwyer
 

delbert spurlockDelbert Spurlock, a lawyer who was EVP of the New York Daily News from 1993-2010, has joined the PRSA/NY "Mock Trial" of PR Monday as a press advocate.

 
Category: PR Ethics
Mon., Aug. 18, 2014
Atlantic Mag Looks at 'So Many Women in PR'
By Jack O'Dwyer
 

women in prAtlantic mag's Olga Khazan has done a 3,766-word essay on the preponderance of women in PR that touches on many of PR’s opportunities, pressures and problems. 

Category: PR Ethics
Wed., Feb. 26, 2014
Lawsuits Said to Threaten Corporate Democracy
By Jack O'Dwyer
 

omnicom, cheveddenLawsuits by Omnicom and three other companies against small stockholder John Chevedden in four different U.S. district courts are a threat to corporate democracy by exerting a “chilling effect” on stockholder actions, he charges.

Category: PR Ethics
Sun., Feb. 23, 2014
Omnicom Sues Stockholder to Protect Management Edge
By Jack O'Dwyer
 
Omnicom's suit against stockholder John Chevedden is an instance of management wanting to protect its ability to know how stockholders are voting while deying that info to dissident groups.
Category: PR Ethics
Tue., Feb. 18, 2014
Ethics Gets Lots of Talk, Not Much Practice in PR
By Jack O'Dwyer
 

george washingtonEthics generates lots of talk in PR but little action on thorny subjects such as criticisms of J&J’s handling of the Tylenol murders, trade groups sitting on their tax returns, “secret societies” like PR Seminar, reporters blocked and/or threatened with physical harm, etc.

Category: PR Ethics
Mon., Jan. 13, 2014
Was Harper's Write-up of Servant School Ethical?
By Jack O'Dwyer
 
The Society of Professional Journalists, asked if the 16-page undercover report on the Starkey private service school in the January Harper’s was “ethical,” has responded with an answer that tosses the question into the laps of our readers.
Category: PR Ethics
Mon., May 13, 2013
PRSA-NY Fetes Ruder Finn Ethics Czar
By Kevin McCauley
 
emmanuel tchividjianEmmanuel Tchividjian, chief ethics officer at Ruder Finn, has earned the annual President's Award for his outstanding contributions to PRSA's New York chapter.
Category: PR Ethics
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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
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PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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