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Get a Grip on PR with These Ten Books

Mon, May 13, 2013

By Jack O'Dwyer

Newcomers to PR, including students thinking of taking up PR or communications in college as well as experienced PR pros, can learn a lot from browsing in O'Dwyer's PR Library, a collection of 700+ books, periodicals, studies and databanks assembled over the past 45 years.

Category: PR Library

How to Link Products to Stars

Fri, Apr. 26, 2013

By Jack O'Dwyer

celebrity leverageCelebrity Leverage, by West Hollywood publicist Jordan McAuley, is a fabulous guide to linking products and personalities to celebrities of all types to capitalize on the celebrity mania that is gripping the country.

Category: PR Library