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Pfizer Media Alum Mastrojohn Takes Y&R PR Job

Thu., Oct. 24, 2019

By Steve Barnes

Dean MastrojohnDean Mastrojohn, who formerly led global media relations at Pfizer, has come on board at Y&R PR, where he will serve as senior VP, integrated media.

On the Move: United Talent Agency Taps Ashley Momtaheni; Carolyn Izzo Ups Amy Sedeņo; KARV Communications Recruits Kevin Nolan

Thu., Oct. 24, 2019

By Steve Barnes

Ashley MomtaheniUnited Talent Agency has named Ashley Momtaheni director of corporate communications. She was at Annapurna Pictures... Carolyn Izzo Integrated Communications has promoted executive director Amy Sedeño to partner. Sedeño leads the Miami office and travel/tourism and food/beverage divisions... KARV Communications hires Kevin Nolan as senior VP. He joins from Africa-focused Djembe Communications.

LeBron and the Limits of Social Responsibility

Thu., Oct. 24, 2019

By Fraser Seitel

Fraser P. SeitelLeBron James’ recent Twitter spat with Daryl Morey over the protests in Hong Kong illustrates what can happen when “socially responsible” marketing backfires.

Accounts in Transit: William Mills Launches New Offering of Loan Guarantee Insurance Services Group; Matter Communication Expands Ties with Nerdio; IMARS Communications Guided Russian Exporters at Mokkiten Japan 2019

Thu., Oct. 24, 2019

By Steve Barnes

LGISWilliam Mills Agency has been chosen to help Loan Guarantee Insurance Services Group launch a new loan insurance offering... Matter Communications expands strategic relationship with Nerdio, a company that helps managed services providers build and grow cloud practices in Microsoft Azure... iMARS Communications handled the Russian exporters at Mokkiten Japan 2019, a woodworking machinery fair which was held from Oct. 3-6.

China Telecom Dials Levick for PA, Crisis Work

Wed., Oct. 23, 2019

By Kevin McCauley

China TelecomChina Telecom’s US unit has hired Levick for a public affairs campaign to advance US-China "techno-relations" and provide crisis communications counsel, support and services on an as-needed basis.

Social, Green Issues Top Concerns of Gen Zers

Wed., Oct. 23, 2019

By Steve Barnes

PorterA vast majority of Gen Zers say that they care about social and environmental issues—and they think companies should take action on them, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study.

Commentary

Hey Vlad, Meet Me at Trump Towers, Istanbul

Wed., Oct. 23, 2019

By Kevin McCauley

ErdoganTurkish President Recep Tayyip Erdogan should schedule his next one-on-one with Russian leader Vladimir Putin at the Trump Towers, Istanbul, to honor the man who gave them the green light to carve up Syria... Former Defense Secretary Jim Mattis feels betrayed by new book by his former communications director.

Media Manuevers: Comcast's Liaision to LGBTQ Community Sues Company for Bias; Meredith Corp. Unloads Money; Harper's Names Christoher Beha Editor

Wed., Oct. 23, 2019

By Steve Barnes

Klayton FennellKlayton Fennell, Comcast’s liaison to the LGBTQ community, sues company, claiming he was passed over for promotion due to his sexual orientation and because he does not conform to gender-based stereotypes... Meredith Corp. unloads Money magazine brand to Ad Practitioners, a Puerto Rico media/ad startup... Harper’s Magazine has named Christopher Beha editor of the 169-year-old monthly, effective Oct. 28.

Hill+Knowlton Adds Tech Savvy Derryberry

Wed., Oct. 23, 2019

By Steve Barnes

John DerryberryJohn Derryberry, who helped build Edelman into a Silicon Valley powerhouse, has joined Hill+Knowlton Strategies as managing director of the US technology group.

News of Firms: Worldcom Adds Moscow's R.I.M. Communications Agency; Montieth & Company Launches Tangible Aimed at Startups; Fish Consulting Offers Franchise Advisory

Wed., Oct. 23, 2019

By Steve Barnes

WorldcomWorldcom has brought on Moscow-based R.I.M. Communications Agency as its newest partner. Established in 1993, R.I.M. offers services in public affairs, corporate, marketing and digital communications... Montieth & Company has launched Tangible, a service that offers startups an integrated suite of marketing communications... Fish Consulting, which specializes in franchise PR & marketing, unveils franchise advisory.

Platinum Equity Shells Out $2.7B for Cision

Tue., Oct. 22, 2019

By Kevin McCauley

CisionPlatinum Equity, which has $19B in assets under management, is acquiring Cision for $2.7B in cash. Cision lost $7.7M on $190.4M second-quarter revenues.

IPG Posts 6.1% Q3 Growth

Tue., Oct. 22, 2019

By Kevin McCauley

Michael RothInterpublic CEO Michael Roth today reported a 6.1 percent rise in Q3 revenue to $2.4B and a 2.9 percent jump in net income to $165.6M. (Updated)

Porter Novelli's Farnham Switches to Finn Partners

Tue., Oct. 22, 2019

By Kevin McCauley

Kyle FarnhamKyle Farnham, who led Porter Novelli's New York and Chicago outposts, has joined Finn Partners as its first consumer practice chief. He also was in charge of BCW's US consumer group and helmed MSL's Atlanta office.

Amazon Alum Berman Joins Live Person

Tue., Oct. 22, 2019

By Steve Barnes

Craig BermanCraig Berman, who was VP-global communications at Amazon, has joined AI-powered conversational platform LivePerson, Inc. as senior VP, global communications.

Communications Week Tackles Value of PR

Tue., Oct. 22, 2019

By Steve Barnes

Tiffany Guarnaccia“The Value of PR” was the theme of this year’s Communications Week, which included events in New York, Chicago, London and Germany that ran from Oct. 14 to 18.