Innovation 'Halo' Bolsters Brands
Wed., Oct. 30, 2019
By Steve Barnes
Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.
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Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.
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Effective value communications in an era increasingly defined by an increased attention to price.
Weber Shandwick has promoted New York consumer marketing practice lead Michael Wehman to head of office, while Stacey Bernstein, executive VP, assumes Boston helm... FTI Consulting recruits Sonja Nesbit and Erica Elliott Richardson as managing directors in its strategic communications segment... JeffreyGroup hires BCW veteran Patrícia Ávila to manage Brazil... Hager Sharp taps retired Ketchum exec Jerry Olszewski for board duty.
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Commentary
Facebook staffers put CEO Mark Zuckerberg on notice for allowing political advertising filled with misformation on the platform... The Securities and Exchange Commission is set to deal a blow to both shareholder democracy and financial PR firms... Stephanie Grisham challenges Sean Spicer for crown of worst White House press secretary ever.
Sard Verbinnen & Co. handled investor relations for today’s New York Stock Exchange “lift-off” of Richard Branson’s Virgin Galactic Holdings as it became the first publicly held space tourism company.
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Miller Lite’s recent unorthodox campaign—where the beer brand asked people to unfollow it on social media—shows how marketing campaigns can be edgy while still accomplishing a positive goal.
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