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Innovation 'Halo' Bolsters Brands

Wed., Oct. 30, 2019

By Steve Barnes

Diffusion 1Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.

Golin Hops on Carlsberg's UK Push

Wed., Oct. 30, 2019

By Kevin McCauley

CarlsbergGolin has won Carlsberg's UK business following a competitive pitch as the Denmark-based brewer works to align its brand and corporate PR at a single shop.

The AI Hype is Real: Three Ways to Break Through the Noise

Wed., Oct. 30, 2019

By Joe Ferrary

Joe FerraryAs you work to uncover unique AI storylines and highlight them through placements with relevant AI reporters, collaborations with industry influencers, or via creative campaigns on digital channels, it’s helpful to understand the key trends leading reporters are covering in this space daily.

Sorrell, The Mooch Star at 'Davos in the Desert'

Tue., Oct. 29, 2019

By Kevin McCauley

Anthony ScaramucciMartin Sorrell and Anthony Scaramucci are the top communicators penciled in at Crown Prince Mohammed bin Salman's so-called "Davos in the Desert" conference that opened today in Riyadh.

Teneo's Sayegh to Return to Team Trump

Tue., Oct. 29, 2019

By Kevin McCauley

Tony SayeghTony Sayegh, spokesperson for Treasury Secretary Steve Mnuchin who joined Teneo last month as managing director, is expected to return to the Trump administration to handle communications surrounding impeachment.

Somerset County Park Commission Needs PR

Tue., Oct. 29, 2019

By Kevin McCauley

SomersetThe Somerset County [New Jersey] Park Commission wants to hire a firm to handle its PR responsibilities throughout the upcoming year.

PRSA Puts Search for CEO "On Hold"

Tue., Oct. 29, 2019

By Kevin McCauley

Joe TruncalePublic Relations Society of America has put the search for the CEO "on hold" until early next year when more people are looking for jobs. Joe Truncale stepped down as chief on July 15.

Weber Shandwick Names NYC, Boston Leaders; FTI Boosts Stratcom

Tue., Oct. 29, 2019

By Steve Barnes

Michael WehmanWeber Shandwick has promoted New York consumer marketing practice lead Michael Wehman to head of office, while Stacey Bernstein, executive VP, assumes Boston helm... FTI Consulting recruits Sonja Nesbit and Erica Elliott Richardson as managing directors in its strategic communications segment... JeffreyGroup hires BCW veteran Patrícia Ávila to manage Brazil... Hager Sharp taps retired Ketchum exec Jerry Olszewski for board duty.

Events: Financial Follies Set for Nov. 15

Tue., Oct. 29, 2019

By Steve Barnes

New York Financial Writers' AssociationThe New York Financial Writers’ Association will present the 77th annual Financial Follies show and benefit dinner on Friday, Nov. 15 at the Grand Ballroom of the New York Hilton Midtown... The National Press Club’s annual Communicators’ Summit will take place on Oct. 31 featuring Mike McCurry, who served as press secretary in the Clinton White House, and Levick CEO Richard Levick... The Institute for Public Relations is presenting a free research symposium on Nov. 19 from 2-5 p.m at the SUNY Global Center in New York City.

Commentary

Facebook Staffers Put Zuckerberg on Notice

Mon., Oct. 28, 2019

By Kevin McCauley

Mark ZuckerbergFacebook staffers put CEO Mark Zuckerberg on notice for allowing political advertising filled with misformation on the platform... The Securities and Exchange Commission is set to deal a blow to both shareholder democracy and financial PR firms... Stephanie Grisham challenges Sean Spicer for crown of worst White House press secretary ever.

Sard Verbinnen Handled Virgin Galactic's NYSE 'Lift-Off'

Mon., Oct. 28, 2019

By Kevin McCauley

Virgin GalacticSard Verbinnen & Co. handled investor relations for today’s New York Stock Exchange “lift-off” of Richard Branson’s Virgin Galactic Holdings as it became the first publicly held space tourism company.

Why PR Agency Acquisition Discussions Fall Apart

Mon., Oct. 28, 2019

By Art Stevens

Art StevensWhether you’re actively considering acquiring another PR agency or wondering what you’d do if someone makes you an offer, there are numerous key factors you should always take into account.

Miller Lite’s Daring Social Media Campaign

Mon., Oct. 28, 2019

By Ronn Torossian

Ronn TorossianMiller Lite’s recent unorthodox campaign—where the beer brand asked people to unfollow it on social media—shows how marketing campaigns can be edgy while still accomplishing a positive goal.