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PAN Communications has added UK-based tech startup VibePay, which lets users send and receive money with no need to share bank account numbers or sort codes, to its fintech client roster. PAN’s UK team, led by vice president and general manager Nia Evans, will provide the brand with integrated marketing and PR support during its nationwide consumer launch. The agency will also assist VibePay with its earned media strategy as the company expands its payment offerings into the B2B payment space, where it will offer payment services to e-sellers and small businesses.
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Version 2.0 Communications has added two Boston-based companies, Building Engines and Plymouth Rock, to its roster of technology clients. For Building Engines, a building operations platform for commercial real estate owners, operators and occupants, V2 will work to help the company establish itself as an innovator in the building experience category. The public relations strategy will include a news program that highlights key business milestones as well as establishing Building Engines’ executives as thought leaders. Home and auto insurance provider Plymouth Rock has enlisted V2 to work on the launch of its new home insurance product, @Home, which enables homeowners and agents to purchase a home insurance policy in five minutes.
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Global Results Communications has been engaged by Mercatus, a Silicon Valley company that has created a mobile-enabled data platform aimed at helping private market equity firms make investment decisions more quickly. GRC will provide a full-service communication strategy augmented by media and analyst relations to generate coverage in news and industry trade publications. Mercatus says that its platform lets users dynamically and systematically connect critical data locked up in financial models, documents and workflows across the entire organization and provide transparency across the investor value chain.
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Clearpoint Agency has been selected to lead public relations and marketing communications for NextGen Leads, a health, Medicare and auto insurance sales leads company. Clearpoint is managing PR strategy, media relations, social media and content development as part of an integrated strategy to communicate NextGen Leads’ approach to generating highly targeted, validated sales leads to the insurance industry. NextGen was founded in 2014 by former Google product marketing manager Chris Kelly. “The Clearpoint team immediately jumped in with a messaging platform and a strategic PR plan focused on educating our markets on the benefits of working with NextGen Leads and our unique approach to driving quality leads,” Kelly said.
Relevance International is tapped to manage global public relations for Get Golden Visa... RMD Advertising adds Esther Price Candies to its client roster... 5W Public Relations takes on AOR duties for Yaza Labneh, which produces authentically made labneh, a traditional Mediterranean dip.
FNK IR has signed on to handle investor relations duties for PLBY Group, the company whose flagship brand is Playboy... 5W Public Relations takes on AOR duties for Rewardown... Colangelo & Partners, picks up media relations duties for Santa Rita Estates, Chilean vineyards.
20 Two Studio has signed up luxury travel agency SmartFlyer and Bernardus Lodge & Spa on California’s Monterey Peninsula... Cookerly PR is selected to provide media relations and government affairs support in North America for UK-based DS Smith packaging company... Wireside Communications comes on as AOR for insurtech provider Socotra.
5W Public Relations is selected as the public relations agency of record for Gunner Roofing... Pillar Marketing Corporation reps Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products... MGH is named as agency of record for NaturaLawn of America.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
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