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Mower is planning a shelter-in-place alternative to Take Our Daughters and Sons to Work Day. Bring Your Work to Kids grew from an online agency-wide survey Mower conducted in March to better understand how its employees were coping with working remotely during the pandemic. According to the survey, 43 percent of Mower employees have children 18 and under at home. While 29 percent report finding their new “coworkers” a distraction, and 16 percent find it difficult to balance work with the needs of others at home, 64 percent say that quality time with the members of their household helps to keep their spirits up. “We launched BYWTK to help Mower employees stay engaged and take some of the anxiety out of trying to balance family and work lives while their daily routines have been completely upended,” said Mower chief creative officer Doug Kamp, Mower’s chief creative officer. For a BYWTK virtual event on April 23, Mower employees across the agency’s nine offices will log in with their kids for two hours of family-friendly hosted activities. The initiative will also include a website with open-source assets that will be available soon for download. To be alerted as soon as content is available, email [email protected].
Matter Communications has expanded its Precision group’s offerings with the addition of digital marketing services. Precision Digital will consist of three customizable, tiered offerings: ELEVATE Digital Foundation, which is intended to optimize a brand’s digital foundation across its website, social media and search engines; ELEVATE Awareness, which adds on targeted paid elements; and ELEVATE Demand Gen, which will utilize paid promotions, landing pages, targeted content and a marketing automation system to help drive demand and bring leads toward conversion. “We want to give every company the opportunity to leverage innovative integrated marketing solutions,” said Matter president Mandy Mladenoff.
Wick & Mortar branding agency and Chapter 2 have launched a strategic joint venture, High Grade Hope, that they call a “one-stop super agency” for companies in the cannabis industry. The venture will combine Wick & Mortar’s services in developing cannabis brand identity, design, marketing, and content creation with Chapter 2’s expertise in storytelling, brand strategy, network and VIP/influencer services. As part of its launch, High Grade Hope will offer pro-bono services and professional assistance to three cannabis companies, which will include branding and marketing services to relaunch their brand in time for the economic recovery. Companies wishing to apply for the program can go to www.highgradehope.org or follow @highgradehope. Submissions will be open until April 27.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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