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5W Public Relations is appointed PR agency of record for NFTfi, a peer-to-peer loan marketplace that lets non-fungible token (NFT) holders unlock the liquidity of their assets in the form of cryptocurrency loans. 5WPR will work with the company to build brand awareness, highlighting NFTfi as a pioneer within the NFT collateralized loan category, as well as position it as a solution for borrowers and lenders. “NFTfi has recognized an additional opportunity for lenders and borrowers to benefit within this new category of digital assets,” said Matthew Caiola, president of 5WPR’s corporate and technology practice.
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Walt & Company signs on as public relations agency of record for Ark7, a securitized fractional real estate investment platform. The agency will operate alongside the Ark7 marketing and investor relations teams to develop and implement a strategic communications program that will include thought leadership and investor education initiatives, ongoing media relations and executive positioning campaigns. The Ark7 portfolio currently includes properties in Arizona, California, Pennsylvania, Tennessee, Texas and Washington, with plans underway to expand to other markets across the US. “We selected Walt & Company as our public relations partner based on its creative and strategic communications capabilities," said Ark7 co-founder and CEO Andy Zhao.
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Bubble Agency is named PR agency of record for the Entertainment Globalization Association, a trade association that works with creative talent to help them repurpose their content for audiences in different cultures and languages. Led by Bubble Agency head of Americas Kim Willsher and senior account director Laura Cabarcos, the agency team will focus on raising awareness of the EGA among content creators, with a particular focus on promoting the EGA Insights Committee’s consumer research. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences,” said EGA managing director Chris Fetner.
Relevance International is tapped to manage global public relations for Get Golden Visa... RMD Advertising adds Esther Price Candies to its client roster... 5W Public Relations takes on AOR duties for Yaza Labneh, which produces authentically made labneh, a traditional Mediterranean dip.
FNK IR has signed on to handle investor relations duties for PLBY Group, the company whose flagship brand is Playboy... 5W Public Relations takes on AOR duties for Rewardown... Colangelo & Partners, picks up media relations duties for Santa Rita Estates, Chilean vineyards.
20 Two Studio has signed up luxury travel agency SmartFlyer and Bernardus Lodge & Spa on California’s Monterey Peninsula... Cookerly PR is selected to provide media relations and government affairs support in North America for UK-based DS Smith packaging company... Wireside Communications comes on as AOR for insurtech provider Socotra.
5W Public Relations is selected as the public relations agency of record for Gunner Roofing... Pillar Marketing Corporation reps Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products... MGH is named as agency of record for NaturaLawn of America.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
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