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5W Public Relations lands Turismo de Lisboa, the official tourism board for Lisbon, Portugal. The agency is tasked with spearheading a strategic communications program including media relations, thought leadership, social media ideation, and more. The program’s strategy includes promoting Lisbon’s evergreen tourist attractions and seasonal events. “With 5W’s expertise and integrated strategic approach, we look forward to captivating the American audience and establishing Lisbon as a must-visit city,” said Turismo de Lisboa executive director Paula Oliveira.
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LDPR has been named agency of record for The Somerset on Grace Bay, an oceanfront resort on Grace Bay in the Turks and Caicos islands. The agency will oversee the property’s overall strategic media relations and media visit program for North America. The Somerset on Grace Bay features 53 residence-style accommodations including beachfront estates, pool and ocean view villas, and townhomes. Activities include private excursions, kiteboarding, deep-sea fishing, snorkeling and culinary experiences.
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Current Global partners with creative agency 72ndandSunny and digital agency Thrive to work with Pvolve, a “functional fitness” company. Current Global will guide corporate and consume public relations strategy, 72ndandSunny will steer creative and content production, and Thrive will spearhead performance marketing for the company. Pvolve, with offerings that pair functional movement with resistance-based equipment, offers live and on-demand classes on Pvolve.com, on the Pvolve App, and via physical studio locations. “The teams at 72andSunny, Current Global and Thrive are working alongside our in-house teams to unlock new opportunities to tell our story and continue to position us as category leader, ultimately changing the conversation around what great fitness looks and feels like at all stages of life,” said Pvolve chief marketing and commercial officer Karina Kogan.
Relevance International is tapped to manage global public relations for Get Golden Visa... RMD Advertising adds Esther Price Candies to its client roster... 5W Public Relations takes on AOR duties for Yaza Labneh, which produces authentically made labneh, a traditional Mediterranean dip.
FNK IR has signed on to handle investor relations duties for PLBY Group, the company whose flagship brand is Playboy... 5W Public Relations takes on AOR duties for Rewardown... Colangelo & Partners, picks up media relations duties for Santa Rita Estates, Chilean vineyards.
20 Two Studio has signed up luxury travel agency SmartFlyer and Bernardus Lodge & Spa on California’s Monterey Peninsula... Cookerly PR is selected to provide media relations and government affairs support in North America for UK-based DS Smith packaging company... Wireside Communications comes on as AOR for insurtech provider Socotra.
5W Public Relations is selected as the public relations agency of record for Gunner Roofing... Pillar Marketing Corporation reps Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products... MGH is named as agency of record for NaturaLawn of America.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
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