Healthcare Key actions to take from FDA's social media draft guidance (E. O'Brien) 

Tech
 Is wearable tech an ethical nightmare for PR? (N. Hobson) 

PA
 Crowd-sourced 'lobbying' for five bucks (N. Heintz) 

Writing
 Is good writing a lost art for PR? (G. Myers) 

Tech
 Microsoft pay-to-play is not PR (J. Horton) 

App
 10 creative ways to 'Yo' (BI) 

Media
 George Will: 'Indignation is the default position of certain people' (Wash Post) 

Interns
 How to make the most of your summer internship (CHT) 

World Cup
 Global ad spend expected to top $1.5B (BI) 

World Cup
 Choosing a winner in the brand battlefield (PCRT)Propaganda Iraqi TV ads aim to counter ISIS offensive (WSJ)