Kim Fox, who headed North American Rx communications for healthcare giant Sanofi Pharmaceuticals Corp., has joined Everyday Health as senior VP-communications & PR.

kim foxThe more than 20-year veteran also held the global PR director job at Novartis and did stints at FleishmanHillard (VP), Chandler Chicco (associate) and Burns McClellan (senior account executive).

At the publicly traded digital health company, Fox will plan, direct and drive strategy for communications, promote the brand and bolster awareness.

She reports to EVP/COO Paul Slavin.

Everyday Health says an average of 43M consumers accessed its content and data analytics during the past year, along with a third of US physicians.

The company, which went public in April, posted a $9.2M net loss during its first-quarter on a 23 percent rise in revenues to $37.5M. It is involved in a legal tussle with rival WebMD.