The Recording Academy, which represents musical performers, songwriters and studio professionals, has selected Finn Partners to help boost its music advocacy presence on Capitol Hill. The move comes as Congress prepares to overhaul copyright laws that determine how creators are compensated for the use of their work.
"This partnership comes at a crucial time for the music industry as we address key issues resulting from the fast pace at which both the creation and distribution of music are evolving,” said Neda Azarfar, VP of marketing and communications for The Recording Academy, in a statement.
She added, “By tapping into Finn Partners' expertise in grassroots activism, we further our commitment to our members—enabling all creators to become more effective as music advocates."
To help kick off the partnership, Finn Partners helped The Recording Academy promote its annual GRAMMYs In My District Day, which introduced 1,650 music creators to their congressmen to discuss creators' rights, copyright review and the impact that the current patchwork system of outdated regulations has on the music profession.
The account is co-managed by Finn Partners' Washington, D.C., Public Affairs and Advocacy team under Jessica Berk Ross and Finn Partners' Los Angeles entertainment practice, led by Hope Boonshaft.
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