 |
Visit California, a non-profit that promotes travel to the Golden State, plans to hire a firm to handle its $950K 2024 travel and tourism research services budget.
Interested firms must submit a non-binding intent to bid notice to [email protected] by Sept. 15 at 4 p.m. (PST). Bids are due Oct. 20.
California is the leading visitor destination in the United States, peaking at US$140.6B in 2019 for travel- and tourism-related spending prior to the pandemic.
Visit California's RFP calls for global brand marketing evaluation, strategic insights research and creative testing.
Firms are required to be expert in consumer research, possess a global reach and have five years experience in travel & tourism research.
Visit California plans to offer a contract of up to three years.
Have a comment? Send it to 
No comments have been submitted for this story yet.