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Zimmerman Agency, The

1821 Miccosukee Commons, Tallahassee, FL 32308

850/668-2222

[email protected]

www.zimmerman.com

Media relations, promotion development, activations, influencer marketing, content marketing, creative concept development, social media, crisis management and community engagement to enhance awareness, consideration and conversions.

Employees: 58. Founded: 1987.

Agency Statement:

For almost four decades The Zimmerman Agency has been among the leading hospitality and travel public relations firms in North America. Today, the firm offers a highly creative and contemporary approach to public relations that includes the support of full-service social media, a 360-degree approach to digital channels, predictive analytics and a powerful platform of AI tools. The Zimmerman Agency teams utilizes Momentum Planning, a proprietary planning methodology to drive creativity, strategy, and technology to deliver relevant and timely content and communications for clients. The firm generates measurable results through public relations for extraordinary travel clients including Atlantis Dubai, Aurora Anguilla, Discover The Palm Beaches, Visit Park City, Visit Belize, Visit Rhode Island, Bryce Canyon Country, Sixt Rent a Car, Little Palm Island, Delaware North and the Kessler Collection. The firm's consumer division represent major brands including Domino Sugar, First Watch, Wonder Bread, Jazzercize, Pilot Pens, TimBuk2, the New York Mavericks and Tastykake.

Curtis Zimmerman, Kerry Anne Watson, Cole Zimmerman, Principals

Clients Include:

Hospitality/Travel
Amsterdam Manor
Atlantis Dubai
Aurora Anguilla
Belize Tourism Board
Bryce Canyon Country
Bungalows Key Largo
Crescent Court Dallas
Crescent Hotel, Fort Worth
Delaware North
Discover The Palm Beaches
Edgewater Group
First Watch
Ft. Lauderdale Marriott Harbor Beach
Grand Bohemian Hotels
Grand Lucayan Resort
Henderson Beach Resort
Horseshoe Bay Resort
Hotel Du Pont
Hotel Yellowstone
Island Resort
JC Resorts
Jekyll Island
La Playa Resort
Little Palm Island
Marriott Miami Biscayne Bay
Nordic Spa
Ocean Key Resort
Orlando World Center
Patina Restaurant Group
Pelican Grand (Ft. Lauderdale)
Princess Hotels
Resorts World
Saint Anthony
Santa Barbara Vintners
Teton Mountain Lodge
The Brice, Kimpton Hotel
The Madison Hotel, Washington, DC
The Preserve, Rhode Island
The Royal Dubai
Visit Carlsbad
Visit Park City
Visit Rhode Island
Visit Tallahassee
Westgate Resorts
Westin Riverwalk San Antonio
Wild Dunes Resort
Wind Creek Hospitality

Consumer Brands
Atlantic Sapphire Salmon
C&H Sugar
Domino Sugar
First Watch
Florida Crystals
Jazzercize
Nature’s Own Bread
Pilot Pens
Tastykake
The Joint Chiropractic
TimBuk2
Wonder Bread
X-Chair

Zimmerman Agency, The in the news with O'Dwyer's:

•	PR Firms on the Rise for 2026 Wed., Apr. 15, 2026 ...$27.8, 13.1% 7. rbb Communications, $13.9, 9.9% 8. MMGY, $12.1M, 9.4% 9. Regan Communications Group, $24M, 6.0% 10. Zimmerman Agency , $25.1, 5.0% Firms ranked 51-100 ($3.2M to $12M) 1. Lee Andrews Group, $11.7M, 49.2% 2. Tunheim, $6.5M,...

•	Rewriting Travel’s Off-Season Playbook Thu., Jul. 10, 2025 ...and low travel periods that are too often overlooked, yet brimming with potential. At The Zimmerman Agency , we’ve made it our mission to turn these overlooked moments into marquee opportunities. Whether...

•	On the Move: French/West/Vaughan Rehires Swanson Tue., May 28, 2024 ...having worked as VP of marketing at Variety Wholesalers and group director at The Zimmerman Agency . Swanson has worked with brands across such sectors as home improvement, apparel, travel/lifestyle, data/tech,...

•	Accounts in Transit: Powerhouse & Co. Picks Up Nick the Greek Tue., Oct. 17, 2023 ...and amplification of our messages to a broader audience,” said Tourmaline CEO Brandon Huffman. The Zimmerman Agency lands Atlantis The Royal and Atlantis, The Palm, two luxury hotels in Dubai. Atlantis...

•	Navigating the New PR Landscape Tue., Jul. 18, 2023 ...heighten awareness and conscious consideration for clients. *** Kerry Anne Watson is Managing Director at The Zimmerman Agency ....

•	The Struggle of Adapting to Constant Change Thu., Jul. 21, 2022 ...Not even Popcorn could have predicted what will happen next. *** Curtis Zimmerman is Co-Founder of The Zimmerman Agency ....

•	On the Move: Weber Shandwick Adds EVP Mellon, SVP Sullivan Tue., May 24, 2022 ...Lou Hammond Group, where she was senior vice president. She was previously at The Zimmerman Agency , where she most recently served as vice president of public relations, and she has...

•	On the Move: TrailRunner Recruits Heather Wilson Tue., Mar. 22, 2022 ...vice president, global communications.  She previously held senior positions at MWW, M Booth and Zimmerman Agency . In her new position, Simpson will foster Praytell’s growth in the travel sector through new...

•	Revenue's Relevance in the Public Relations Plan Tue., Jul. 6, 2021 ...the beginning of the exchange of cash for services: revenue. *** Curtis Zimmerman is Co-Founder of The Zimmerman Agency  in Tallahassee, FL....

•	Wren is Eager to Get the Omnicom Gang Together Again Tue., Mar. 16, 2021 ...doing so.  Wren should take a trip to the Sunshine State. The folks at Omnicom’s Zimmerman Agency in Fort Lauderdale allege that management is forcing them to return to the office.  The...

•	What’s Next for Travel Public Relations? Mon., Jul. 27, 2020 ...potential to drive the conversions that drive their business. *** Curtis Zimmerman is Co-Founder of The Zimmerman Agency in Tallahassee, FL....

•	News of Firms: Zimmerman Agency Unveils 'Hunger to Help' Campaign Tue., Mar. 31, 2020 ... The Zimmerman Agency has started “Hunger to Help,” a campaign urging local businesses and consumers to purchase...

•	It’s All About Digital — Or Is It? Thu., Jul. 25, 2019 ...that is only available through digital channels is real. Don’t get me wrong. At The Zimmerman Agency , we embrace digital. The growth of our digital, social and analytics teams has consumed...

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On the Move: FH's Yu Takes Over Hong Kong; FF Paris Ups Olivier Lefebvre to President; Broadhead Hires Jeff Tresidder; Hemsworth Names Four New Department Heads Wed., Jan. 30, 2019 ...before coming to the agency she worked for both The Emory Group and The Zimmerman Agency . Wiegmann joins the firm from Hill + Knowlton, where she was an account director....

•	Park City, Utah's Ski Mecca, Looks for PR Firm Mon., Sep. 3, 2018 ...handle the account, summary of media "hits" in US and Canada and client lists. The Zimmerman Agency currently handles a $9K monthly effort. That fee excludes expenses involved in managing fam...

•	Travel and the Transformation Economy Wed., Jun. 20, 2018 ...or need. Hotels and resorts will be smart to grasp this concept and comply. The Zimmerman Agency is PR firm of record for Park City, Utah’s tourism development agency, Visit Park...

•	People on the Move Thu., Apr. 12, 2018 ...where she was VP of marketing. Before that, she was group director at The Zimmerman Agency . Moore comes to FWV after working for 18 years at Raleigh ad agency Howard/Merrell,...

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Edelman's $840.9M in Fees Leads O'Dwyer Ranking Wed., Mar. 16, 2016 ...York, NY - $74MTravel & Economic Development (40 ranked)#1 Edelman, New York, NY  - $29.2M#2 Zimmerman Agency , Tallahassee, FL - $10.4M#3 APCO Worldwide, Washington, DC - $9.8MEnvironmental & Public Affairs (35 ranked)#1 APCO...

•	Zimmerman Helps Tout Meadowlands Casino Pitch Thu., Jun. 4, 2015 ...The Zimmerman Agency is helping client Hard Rock International pitch a billion-dollar casino hotel for New Jersey's...

•	Club Med Books Current for PR Wed., Apr. 1, 2015 ...RFP review. The iconic all-inclusive resort company claims 65 properties around the world.  Tallahassee-based The Zimmerman Agency previously handled the work. Current, part of Interpublic, will base the account in New York...

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PR Firm Speciality Rankings Published Wed., Mar. 11, 2015 ...Worldwide, Washington, DC - $22,432599Travel & Economic Development1. Edelman, New York, NY - $21,629,3462. Zimmerman Agency , Tallahassee, FL - $9,600,0003. Development Counsellors Int'l (DCI), New York, NY - $9,079,895 O'Dwyer's published...

•	Florida's 'Capital County' Reviews Tourism Account Tue., Feb. 25, 2014 ...PR, advertising, digital, crisis communications and other outreach to consumers and the travel trade. The Zimmerman Agency is the incumbent.  Budget for the 2015 fiscal year will range from $750K-$1.2M. While the...

•	Extended Stay Books Financial PR Ahead of IPO Tue., Jul. 23, 2013 ...to the IPO. Managing director Phil Denning, an RLM Finsbury alum, leads that effort. The Zimmerman Agency continues to handle its consumer and corporate PR account. Three private equity firms bought the...

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