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Powerhouse+Co. picks up Nick the Greek, a rapidly growing Greek street food chain. Alongside the chain’s ownership and leadership teams, Powerhouse will develop and execute strategic, comprehensive communications and influencer programs focused on launching the brand in new markets and differentiating it from other Mediterranean concepts. Established in 2014, the chain operates almost 70 restaurants throughout California, Nevada, Arizona, Texas, Kansas, Missouri and Utah, almost doubling its footprint since 2020. “We’ve already experienced Powerhouse’s impressive ability to develop targeted campaigns that align with our goals, especially attracting local consumers to new restaurants and securing brand-focused media opportunities, and we’re excited to tap the agency’s comprehensive service menu to help grow our brand with consumers and aspiring franchisees alike,” said Nick the Greek CMO Nick Tsigaris.
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Marino adds Tourmaline Capital Partners, a real estate private equity firm providing office environments across the country. The agency will partner with key Tourmaline executives, to develop a PR program at the corporate brand and local level. The program will focus on introducing the firm nationally, as well as on establishing and growing its presence in the real estate and business community. “The story of Tourmaline sits at the intersection of commercial real estate, innovative amenitization, and technology, all of which we knew Marino had the experience and expertise to support in the development and amplification of our messages to a broader audience,” said Tourmaline CEO Brandon Huffman.
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The Zimmerman Agency lands Atlantis The Royal and Atlantis, The Palm, two luxury hotels in Dubai. Atlantis The Royal’s amenities include the 12,000-square-foot Royal Mansion duplex penthouse as well as 17 restaurants from such restaurateurs as Ariana Bundy, Heston Blumenthal, Nobu Matsuhisa and José Andrés. Located at the center of the crescent of The Palm island in Dubai, Atlantis, The Palm bills itself as the first entertainment resort destination in the region. "Tourism to Dubai is rising, given its fusion of an ultra-modern city ingrained with authentic Arabian culture," said Kerry Anne Watson, president and managing director at The Zimmerman Agency.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
