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Powerhouse+Co. picks up Nick the Greek, a rapidly growing Greek street food chain. Alongside the chain’s ownership and leadership teams, Powerhouse will develop and execute strategic, comprehensive communications and influencer programs focused on launching the brand in new markets and differentiating it from other Mediterranean concepts. Established in 2014, the chain operates almost 70 restaurants throughout California, Nevada, Arizona, Texas, Kansas, Missouri and Utah, almost doubling its footprint since 2020. “We’ve already experienced Powerhouse’s impressive ability to develop targeted campaigns that align with our goals, especially attracting local consumers to new restaurants and securing brand-focused media opportunities, and we’re excited to tap the agency’s comprehensive service menu to help grow our brand with consumers and aspiring franchisees alike,” said Nick the Greek CMO Nick Tsigaris.
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Marino adds Tourmaline Capital Partners, a real estate private equity firm providing office environments across the country. The agency will partner with key Tourmaline executives, to develop a PR program at the corporate brand and local level. The program will focus on introducing the firm nationally, as well as on establishing and growing its presence in the real estate and business community. “The story of Tourmaline sits at the intersection of commercial real estate, innovative amenitization, and technology, all of which we knew Marino had the experience and expertise to support in the development and amplification of our messages to a broader audience,” said Tourmaline CEO Brandon Huffman.
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The Zimmerman Agency lands Atlantis The Royal and Atlantis, The Palm, two luxury hotels in Dubai. Atlantis The Royal’s amenities include the 12,000-square-foot Royal Mansion duplex penthouse as well as 17 restaurants from such restaurateurs as Ariana Bundy, Heston Blumenthal, Nobu Matsuhisa and José Andrés. Located at the center of the crescent of The Palm island in Dubai, Atlantis, The Palm bills itself as the first entertainment resort destination in the region. "Tourism to Dubai is rising, given its fusion of an ultra-modern city ingrained with authentic Arabian culture," said Kerry Anne Watson, president and managing director at The Zimmerman Agency.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
