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Carmichael Lynch Relate

Carmichael Lynch Relate

Carmichael Lynch Relate is owned by the Interpublic Group (IPG)

110 North Fifth St., Minneapolis, MN 55403

612/375-8500; fax: 612/375-8501

[email protected]

Public relations requires highly specialized expertise in many different disciplines. We house skill, talent and ability across a wide range of practice and industry groups.

Employees: 90. Founded: 1990.

Agency Statement:

At Carmichael Lynch Relate, we believe that when the best of strategy and creative work together, brands stand apart. Using this philosophy, we've built and reinvigorated some of the most beloved and iconic brands in the world. In the end, our clients transcend their competition to become not only successful, but a part of American pop culture. We have built our company and all its processes on a model of cooperation between interdependent capabilities. This allows us to provide our clients with the kind of seamless collaboration they need, and they consistently tell us our approach is both unique and refreshing.

Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and The Holmes Report, as a 2017 Agency of the Year. Additionally, we were a finalist for 2019 Creative Agency of the Year at the SABRE Awards. And most recently, we were named by Forbes as one of America's Best PR Agencies in 2021.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

Marcus Fischer, CEO; Julie Batliner, pres. and chief growth officer; Grete Lavrenz, gen. mgr., food & nutrition practice chair; Marty Senn, chief creative officer; Lachlan Badenoch, chief strategy officer; Carol Frazer Haynesworth, dir. of multicultural strategy and inclusion; Alan Newbold, exec. VP; Brooke Worden, exec. VP; Régine Labossière, dir. of media relations

100 W. 33rd St., 7th flr., New York, NY 10001

Clients Include:

Big Lots
Bob Evans Farms
Bush's Beans
ECMC Group
Formica Corporation
Garden of Life
Hostess Brands (including Donettes, CupCakes, Twinkies and Voortman brands)
Marvin Windows & Doors (including TruStile)
MasterBrand Cabinets
Mpower Health
PetSmart (including PetSmart Charities)
Post Consumer Brands
Red Wing Shoe Company
Saputo Cheese USA (including Frigo, Frigo Cheese Heads, Montchevre, Stella, Treasure Cave and Vitalite)
Xcel Energy

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