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Carmichael Lynch Relate

Carmichael Lynch Relate

Carmichael Lynch Relate is owned by the Interpublic Group (IPG)

110 North Fifth St., Minneapolis, MN 55403

612/375-8500; fax: 612/375-8501

[email protected]

Public relations requires highly specialized expertise in many different disciplines. We house skill, talent and ability across a wide range of practice and industry groups.

Employees: 90. Founded: 1990.

Agency Statement:

Carmichael Lynch Relate is a public relations agency born out of a creative powerhouse more than 30 years ago.

As a midsize PR agency, we have deep enough resources to provide best-in-class public relations services while remaining nimble and responsive to client needs. Carmichael Lynch Relate's services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.

And throughout our history, we've been recognized for our work with numerous top industry awards, including PRWeek, PRSA Silver Anvils and SABRE Awards. In 2021, we were named by Forbes as one of America's Best PR Agencies and in 2023, our work earned Campaign of the Year by PRWeek and was recognized with a Global SABRE, a designation achieved by the top 40 campaigns in the world.

Marcus Fischer, CEO; Julie Batliner, pres. and chief growth officer; Grete Lavrenz, gen. mgr., food & nutrition practice chair; Marty Senn, chief creative officer; Lachlan Badenoch, chief strategy officer; Carol Frazer Haynesworth, dir. of multicultural strategy and inclusion; Alan Newbold, exec. VP; Brooke Worden, exec. VP; Régine Labossière, dir. of media relations

100 W. 33rd St., 7th flr., New York, NY 10001

Clients Include:

Big Lots
Bob Evans Farms
Bush's Beans
ECMC Group
Frankford Candy
Garden of Life
Hostess Brands (including Donettes, CupCakes, Twinkies and Voortman)
Kampgrounds of America (KOA)
Marvin Windows & Doors
MasterBrand Cabinets
PetSmart (including PetSmart Charities)
Post Consumer Brands
Red Wing Shoe Company
Saputo Dairy USA (including Frigo Cheese Heads, Montchevre, Stella Italian Cheeses, Treasure Cave and Vitalite)
Xcel Energy

Carmichael Lynch Relate in the news with O'Dwyer's:

Stephens Calls for 'End of Cult of Celebrity' in News Biz

Mon., Nov. 20, 2023

...Brand Engagement > A. BusinessA Fair Shot with NIL Deals for NCAA Women - WINNER Carmichael Lynch Relate | H&R Block Integrated Communications > A. Consumer ProductsGrape-Nuts Fueling Female Explorers to Reach New...

On the Move: Lippe Taylor Taps Emily Buchanan for New Minneapolis Outpost

Wed., Mar. 18, 2020 Minneapolis office—its first outside of New York. Buchanan comes to Lippe Taylor from Carmichael Lynch Relate , where she was director of brand marketing, working with clients like KAYAK, OpenTable and...

Interpublic Merges Current and Creation

Thu., Apr. 4, 2019

...of public relations firms that includes Weber Shandwick, Golin, DeVries Global, Rogers & Cowan, Carmichael Lynch Relate and PMK/BNC,” said Interpublic chairman and chief executive officer Michael Roth....

On the Move: Maccabee Ups Jean Hill, Adds Christine Scherping; Georgia Institute of Technology Hires Renee Kopkowski; BoardroomPR Recruits Mara Gordon; Zilker Media Brings On Sara Pence

Wed., Mar. 13, 2019

...development and talent management. Scherping was previously a vice president and managing supervisor with Carmichael Lynch Relate , where she guided media relations, influencer marketing, shopper, digital and social and corporate storytelling campaigns. Renee...

IPG Posts 13.3% Surge in Q4 Growth

Wed., Feb. 13, 2019, which includes PR units Weber Shandwick, Golin, DeVries Global, Current, Rogers & Cowan, Carmichael Lynch Relate and pmk*bnc, posted a 5.0 percent jump in 4Q revenues to $337.1M.  Full-year revenues advanced...

Accounts in Transit

Tue., Jun. 26, 2018

... Carmichael Lynch Relate  has been named agency for The National Center for Learning Disabilities, an organization that assists people...

PRSA-NY Presents 2018's Crop of Big Apple Awards

Thu., Jun. 14, 2018

... M Booth and Carmichael Lynch Relate came out on top at the 2018 PRSA-NY Big Apple Awards, which were held...

People on the Move at Carmichael Lynch Relate, Glover Park, Red Alert Politics, RALLY, C&W, BoardroomPR

Thu., Jun. 29, 2017

...Kaldes Nicole Kaldes is the new media relations director in the New York office of Carmichael Lynch Relate . She joins the shop from Lippe Taylor Group’s ShopPR, where she was responsible for...

Batliner Promoted to Pres. of Carmichael Lynch

Wed., Apr. 12, 2017 president.  She’ll continue in her current role as managing partner and president of Carmichael Lynch Relate , the PR side of the business. Julie Batliner In the first full year of Batliner’s leadership,...

Fischer is Carmichael Lynch CEO

Thu., Mar. 9, 2017

...and Fallon Worldwide. Carmichael Lynch was founded in 1962. The agency’s stand-alone sister PR firm, Carmichael Lynch Relate (formerly Spong, and Carmichael Lynch Spong prior to that), was founded in 1990....

Edelman's Dunning to Carmichael Lynch Relate as Senior Partner

Wed., Nov. 16, 2016

...Alison Dunning, senior VP in Edelman's New York consumer marketing practice, has moved to Carmichael Lynch Relate as client services director and senior partner of the Minneapolis-based firm. Alison Dunning Dunning was previously...

Spong Is Now Carmichael Lynch Relate

Tue., Oct. 18, 2016

... Carmichael Lynch Relate president Julie Batliner explained that "Relate" reflects the firm's goal to bring together people...

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