Carmichael Lynch Relate has been named agency for The National Center for Learning Disabilities, an organization that assists people with learning and attention issues. CLR will handle communications support including strategic planning, media relations and public policy support for NCLD and its award-winning program, Understood.org. Work between the agency and organization began in May. “Carmichael Lynch Relate will help us raise awareness of learning and attention issues, like dyslexia and ADHD and reinforce NCLD’s position as the go-to resource for parents, educators, young adults and policy makers,” said NCLD president and CEO Mimi Corcoran.
The S3 Agency has created an Augmented Reality-triggered digital escape room game for Eight O’Clock Coffee. Designed by Escape the Room, The Great Coffee Break lets people play for the chance to win a year of free groceries. It is being supported by in-store and digital advertising, social media and public relations outreach. The Great Coffee Break can be launched by scanning any Eight O’Clock Coffee package with the Shazam app – or by going directly to GreatCoffeeBreak.com. The promotion will run until August 11, with eight people winning free groceries for a year.
Cheryl Andrews Marketing Communications has been named public relations agency of record for media communications to introduce the “Life without Limits” Bianca Sands Resort, managed by Trust Hospitality. CAMC will lead media relations strategies in the U.S., Canadian and international markets. The resort is on Grace Bay Beach on Providenciales, Turks + Caicos, West Indies. “The team at Cheryl Andrews understands our market and knows how to help us deliver our new message about this ‘new way to experience luxury’ resort,” said Tendra Musgrove, the resort’s general manager. CAMC has also signed on several other new accounts: Nuvola, a hospitality software program company; the grand opening of The Santa Maria, a resort in Panama; and Club 1 Hotels, a new travel club that provides exclusive wholesale rates to its members.