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Carmichael Lynch Relate has been named agency for The National Center for Learning Disabilities, an organization that assists people with learning and attention issues. CLR will handle communications support including strategic planning, media relations and public policy support for NCLD and its award-winning program, Understood.org. Work between the agency and organization began in May. “Carmichael Lynch Relate will help us raise awareness of learning and attention issues, like dyslexia and ADHD and reinforce NCLD’s position as the go-to resource for parents, educators, young adults and policy makers,” said NCLD president and CEO Mimi Corcoran.
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The S3 Agency has created an Augmented Reality-triggered digital escape room game for Eight O’Clock Coffee. Designed by Escape the Room, The Great Coffee Break lets people play for the chance to win a year of free groceries. It is being supported by in-store and digital advertising, social media and public relations outreach. The Great Coffee Break can be launched by scanning any Eight O’Clock Coffee package with the Shazam app – or by going directly to GreatCoffeeBreak.com. The promotion will run until August 11, with eight people winning free groceries for a year.
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Cheryl Andrews Marketing Communications has been named public relations agency of record for media communications to introduce the “Life without Limits” Bianca Sands Resort, managed by Trust Hospitality. CAMC will lead media relations strategies in the U.S., Canadian and international markets. The resort is on Grace Bay Beach on Providenciales, Turks + Caicos, West Indies. “The team at Cheryl Andrews understands our market and knows how to help us deliver our new message about this ‘new way to experience luxury’ resort,” said Tendra Musgrove, the resort’s general manager. CAMC has also signed on several other new accounts: Nuvola, a hospitality software program company; the grand opening of The Santa Maria, a resort in Panama; and Club 1 Hotels, a new travel club that provides exclusive wholesale rates to its members.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
