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300 Park St., #265, Birmingham, MI 48009

248/258-2333; fax: 248/258-1942

[email protected]

Media and influencer relations, community relations and management, social media, crisis and reputation management, brand development, website development, creative and video development, content development and marketing.

Employees: 30. Founded: 1998.

Agency Statement:

Identity is the driving force behind public relations, marketing and creative moments that leave a mark.

By leveraging today's Modern PR Mix - proven public relations strategies combined with best practices in marketing and creative design - we help our clients tap into the true value and power of strategic communications.

Headquartered in Birmingham with an office in Chicago, Identity provides communications support and strategy to more than 70 clients located throughout the United States and around the world, including Motown Museum, Absopure, Olga's Kitchen, La-Z-Boy Furniture, Nationwide Realty Investors, Verizon and more.

Mark Winter, founding partner; Andrea Trapani, mng. partner; Erin Robinson, partner, VP of acct. svcs.; Brandon Chesnutt, partner, VP, digital strategy & dev.; Elizabeth Strzalka, VP of finance & opers.; Andrea Conrad, VP of creative opers.

20 W. Kinzie St., #10079B, Chicago, IL 60654

Clients Include:

Academy of the Sacred Heart
Aimbridge Hospitality
Association for Corporate Growth, Detroit Chapter
Baker Katz
Beacon Park
City Club Apartments
City of Sterling Heights
Cottonwood Group
DENSO International
Detroit Regional Dollars for Scholars
Detroit Symphony Orchestra
Easton Town Center
ElmTree Funds
Epicore Software
Farbman Group
Feld Entertainment
Frankenmuth Insurance
Gleaners Community Food Bank of Southeastern Michigan
Green Oak Village Place
High Times
Jones Lang LaSalle
Kerr Russell
KSI Kitchen & Bath
Lake Trust Credit Union
Liss, Seder & Andrews P.C.
Michigan Association for Justice
Motown Museum
Nationwide Realty Investors
Nemes Rush Family Wealth Management
NewMark Merrill Companies
Olga's Kitchen
Pangea Made
Partridge Creek Mall
Pentastar Aviation
Plastipak Holdings
Poag Development Group
Pop Daddy Snacks
Shea Law
Spartan Investment Group
Steiner + Associates
Store Space Self Storage
Stride K12
Taft Law
The Cordish Companies
The Daxton Hotel
The Elia Group
The Heat & Warmth Fund
The Urban Land Institute Michigan
The Zekelman Holocaust Center
Townsend Search Group
WMG Development

Identity in the news with O'Dwyer's:

Accounts in Transit: Wine & Co. Uncorks Vinho Verde Account

Tue., Mar. 19, 2024 agency of record by Northwest Registered Agent for the launch of its "Business Identity " all-in-one business start-up service. The service provides new business owners with services including a...

Why Healthcare PR Pros Need to Lead With Identity

Fri., Oct. 28, 2022

...I worked with my colleagues to help develop a new model grounded in identity: Identity Experience. IX represents an evolution of the communications models we all learned about—pre-TikTok—and the...

Accounts in Transit: Matter Communications Adds Drata

Tue., Oct. 18, 2022 its cybersecurity roster as well, including ABS Group, a risk management company; Beyond Identity , which provides unphishable multi-factor authentication solutions; and email and collaboration security company Mimecast. House of...

Yogi Seeks Marketing Agency Services

Mon., Apr. 11, 2022

...In 1977, he founded the Honolulu, HI-based Hindu Vaishnavite Yoga religious organization Science of Identity Foundation. Siddha has now launched Five Secrets, a brand and online platform, to be...

Koch Industries, B-M Alum Joins ID Tech Assn

Thu., Nov. 11, 2021

... Robert Tappan Robert Tappan has joined the International BioMetrics + Identity Assoc., the trade group for the identity technology industry. He will focus on branding, advocacy,...

Why Data Transparency Matters

Fri., Aug. 27, 2021

...access more information in AIMM’s recent white paper, Addressing Biases in Multicultural & Inclusive Identity Data, which discusses research methods, initial findings, opportunities for growth and best practices for...

Twitter, Back by Popular Demand

Mon., Mar. 22, 2021

...were labeled as Wellbeing, Creator Culture, Everyday Wonder, One Planet, Tech Life and My Identity . How much of an impact the pandemic and quarantines had on the results is...

Accounts in Transit: FleishmanHillard Drives LA Auto Show PR; Warner Communications Promotes PrimeRevenue; SourceCode Signs Pindrop, Cambridge Mobile Telematics; Brandware Floats Elco Motor Yachts

Wed., Feb. 20, 2019

...on-boarded SourceCode in December for a program surrounding the launch of a new Voice Identity Platform at the Consumer Electronics Show. SourceCode is also managing a communications program to...

Cultural Alignment Key for Brands Aiming at Gen Z

Tue., Dec. 11, 2018

...identity because they have to adapt to more variety and situations in their lives. Identity is less and less conveyed by a static, stereotypical ‘persona,’ and more by a...

Multicultural PR is More Than Race, Ethnic Backgrounds

Wed., Jun. 27, 2018

...forcefully marketing their brand into the culture. Communication must be organic. Culture is organic. Identity is the new multicultural communication. Anticipating the next conversation may be difficult. But if we...

N6A Launches Cybersecurity, Blockchain Unit

Mon., Mar. 12, 2018

...launched a new division dedicated to the cybersecurity and blockchain sectors. N6A’s Cybersecurity & Digital Identity Group will serve startups and established companies specializing in cybersecurity, digital identity, fraud, blockchain...

Doubts Expressed about Physical Therapy

Mon., Nov. 27, 2017

...create systems that optimize movement and function for all people. The following principles of Identity , Quality, Collaboration, Value, Innovation, Consumer-centricity, Access/Equity, and Advocacy demonstrate how the profession and society...

The Human Side of Reputation Management

Mon., Apr. 10, 2017

...and empowered.  Below are brief overviews of a few client case studies. Reclaiming Self-Value and Identity One of my clients was a high-level elected official who had been in public service...

Reporting News in a Post-Fact Era

Thu., Nov. 3, 2016

...ISIS Donor List, Hillary is at the Top.”“Reports Suggest Clinton Will Step Down This Week.”“ Identity of Hillary’s Secret ‘Lesbian Lover’ Leaks.” These are just several of the hyperbolic headlines I’ve...

Gawker Settles With Hulk Hogan; Crisis of White Identity; CNN Boss Calls Brazile's Leaks 'Disgusting'

Wed., Nov. 2, 2016

...Media Gawker settles with Hulk Hogan in privacy suit (WSJ) Identity Crisis of white identity is underlying much of the West’s current turmoil (NY Times)Media...

National Push for Online Transaction Safety Seeks Pitches

Fri., Sep. 19, 2014

...federal government to foster confidence in online transactions wants to hear from PR agencies. The Identity Ecosystem Steering Group, with a wide range of members from PayPal and IBM to...

H+K Credits Cradit With Corp Advisory Duties

Tue., Jul. 29, 2014

...Cradit worked in the technology sector, launching IPOs, handling mergers/acquisitions and creating new markets. L-1 Identity Solutions, then-Financial Dynamics, Fitzgerald Communications and BMC Software were among her employers. Cradit takes a...

Schwartz of CBS Defends Double Identity

Thu., Jul. 10, 2014

...common knowledge since New York Times reporter Mark Landler revealed on Jan. 8, 1996. Double Identity "Well Publicized" Says Schwartz: "It has been well publicized since 1996 that Stanley Bing and...

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