Virgo PR prioritizes and implements result-oriented communication campaigns which keep brands in front of key reporters and target audiences consistently by leveraging hard news (the easy part), unique narratives, and creative PR initiatives. Virgo PR's meticulous approach begins with a comprehensive understanding of each brand's DNA and core company values that make each client stand out and help to shape press-worthy stories. Virgo PR's work typically focuses on the B2B and B2C emerging technology landscape, digital fashion, gaming, luxury travel, and the center where technology and culture intersect.
Having a presence in New York, Miami, and San Francisco, the Virgo PR veteran team has a thorough understanding of high-priority markets, promotes premier brand storylines, strategically plans roadmaps to tackle goals and challenges, and adapts to the ever-evolving media ecosystem to amplify clients' voices. The agency's team has extensive experience in-house, alongside big and small agency leadership roles, and can analyze where a company has been, where it currently stands, and what it needs to grow and achieve specific goals within earned media.
Working with a mix of true startups and industry leaders, Virgo PR has led numerous renowned campaigns that have highlighted the accomplishments of clients, including Genies' addition of Bob Iger in his first move post-Disney and the company's $150M Series-C funding round that gave the company a valuation of $1 billion, OpenSea's $100M funding round led by A16z, the launch of Dr. Dabber's XS Nano, the most innovative cannabis e-rig in the market, private aviation leader Volato's HondaJet and Gulfstream market-leading fractional ownership programs and Metaverse Design Agency Journey where Cathy Hackl is the Chief Metaverse Officer.
Virgo PR in the news with O'Dwyer's:
Accounts in Transit: Adam Ritchie Launches American Ninja Warrior Adventure Parks
Thu., Sep. 1, 2022...our journey,” said Dr. Phillips Center for the Performing Arts CEO and president Kathy Ramsberger. Virgo PR signs on to work with Appodeal, a growth platform for mobile app businesses. The...
Accounts in Transit: Ogilvy Lights Up Zippo's PR
Fri., Feb. 19, 2021...private travel with efficient point-to-point jet charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann. Magrino handles Pepper, a platform that sells home décor, lingerie, pajamas and...
Accounts in Transit: M&C Saatchi Sport & Entertainment NYC lands WHOOP
Fri., Jan. 15, 2021...City at Columbus Circle, as well as working to raise brand awareness across the U.S. Virgo PR has been named PR agency of record for Rebel Ventures, a sports-oriented digital strategy company...
News of Firms: Virgo PR Opens for Business
Wed., Dec. 23, 2020... Mike Paffman Virgo PR , a full-service PR, digital PR and digital firm, has been launched by Mike Paffman,...