Kahn Media signs on to represent Greenger Powersports, which makes electric motorcycles, scooters and e-bikes. The agency will implement strategic public and influencer relations and targeted digital marketing campaigns as well as managing social media. Its goal is to build awareness and brand affinity for Greenger’s prodcuts among both direct-to-consumer and business-to-business audiences and help support the Greenger dealer network. “Kahn Media’s track record for building and supporting brands in motorsports, powersports and lifestyle products made them the perfect choice,” said Greenger general manager Doug Chapman.
Virgo PR lands Prep Super League, a spring football league for top high school players. Virgo’s team has already placed stories on the league on platforms including ESPN, AP, The Dallas Morning News, Front Office Sports, On3 and Sports Business Journal. Led by Brian Woods, the founder of the USFL, the Prep Super League will kick off in Spring 2024, featuring 4- and 5- star prospects, collegiate playing rules and games streamed in real-time. Players that are selected to participate in the League will have access to NIL (name, image, likeness) monetization opportunities, data-driven insights to assist NCAA schools with evaluating league talent, and advanced technology to enhance player safety. Later this year, the League will launch its own direct-to-consumer app, Prep Super League+, which will feature games and on-demand content.
K+J Agency has been named agency of record for La Bastille, which manufactures cast metal countertops, range hoods, wall panels, and custom metal furnishings. The agency is tasked with crafting tailored marketing and communication strategies to showcase La Bastille's product offerings. To build brand awareness and support new product launches, the agency will target regional, national trade and consumer media through news releases, trend articles, custom pitching, influencer outreach and third-party award submissions. "We are confident that partnering with K+J Agency will enable us to amplify our brand's visibility," said La Bastille founder and CEO Katiana Chapman.