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Kahn Media signs on to represent Greenger Powersports, which makes electric motorcycles, scooters and e-bikes. The agency will implement strategic public and influencer relations and targeted digital marketing campaigns as well as managing social media. Its goal is to build awareness and brand affinity for Greenger’s prodcuts among both direct-to-consumer and business-to-business audiences and help support the Greenger dealer network. “Kahn Media’s track record for building and supporting brands in motorsports, powersports and lifestyle products made them the perfect choice,” said Greenger general manager Doug Chapman.
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Virgo PR lands Prep Super League, a spring football league for top high school players. Virgo’s team has already placed stories on the league on platforms including ESPN, AP, The Dallas Morning News, Front Office Sports, On3 and Sports Business Journal. Led by Brian Woods, the founder of the USFL, the Prep Super League will kick off in Spring 2024, featuring 4- and 5- star prospects, collegiate playing rules and games streamed in real-time. Players that are selected to participate in the League will have access to NIL (name, image, likeness) monetization opportunities, data-driven insights to assist NCAA schools with evaluating league talent, and advanced technology to enhance player safety. Later this year, the League will launch its own direct-to-consumer app, Prep Super League+, which will feature games and on-demand content.
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K+J Agency has been named agency of record for La Bastille, which manufactures cast metal countertops, range hoods, wall panels, and custom metal furnishings. The agency is tasked with crafting tailored marketing and communication strategies to showcase La Bastille's product offerings. To build brand awareness and support new product launches, the agency will target regional, national trade and consumer media through news releases, trend articles, custom pitching, influencer outreach and third-party award submissions. "We are confident that partnering with K+J Agency will enable us to amplify our brand's visibility," said La Bastille founder and CEO Katiana Chapman.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
