Frank Tortorici leads Marketing Maven’s finance and professional services media relations. He can be reached at [email protected].

Stories by Frank Tortorici

•	Effective PR for Professional Services (Professional Services PR) Wed., Aug. 24, 2022 The art of knowing when to spread the news and knowing when to lie low.

•	The Right Way to Launch a Medical Breakthrough (Healthcare PR) Thu., Oct. 10, 2019 Tips for educating the media on medical innovations.

•	How to Get Positive Press from Negative Events (Crisis Communications) Tue., Aug. 6, 2019 The art of finding a silver lining in the face of disastrous situations.

•	The Media Relations Exec’s New Role in the Digital Age (Financial PR & Investor Relations) Wed., Aug. 15, 2018 Today’s PR practitioners must always keep in mind that we’re operating in the digital era.

•	Crafting the Crisis Response Plan (Crisis Communications) Wed., Jan. 24, 2018 Designing effective crisis communications to contain and enhance corporate reputation while protecting employees.

•	When Hackers Target Public Relations Firms (Technology PR) Tue., Nov. 7, 2017 Corporate communications companies and their counselors are ideal targets for cybersecurity breaches. Here are several steps firms can take to safeguard information and prevent further crisis to their clients.

•

A Silver Lining Amid Fewer Print Pubs and Reporters (PR Commentary) Fri., Aug. 4, 2017 A shrinking media landscape means fewer outlets for PR practitioners to shop their clients’ stories, but growing opportunities exist for savvy media relations specialists who know how to make their pitches stand out in a crowd. (1 reader comment)

•	Fine-Tuning Your PR Program for a Start-Up Client (Financial PR & Investor Relations) Wed., Aug. 10, 2016 When conducting a PR program for a start-up enterprise, putting your goals into perspective is paramount.