Paul Oestreicher is a veteran of both agency and corporate public relations and public affairs groups. He now runs Oestreicher Communications, LLC (www.ocomms.com) and is an Adjunct Professor at NYU’s M.S. Program in Public Relations & Corporate Communication. Oestreicher is the author of Camelot, Inc.: Leadership and Management Insights from King Arthur and the Round Table (www.camelotinc.com). You can follow him on Twitter @pauloestreicher.
Stories by Paul Oestreicher
| • | Incremental is Fundamental(Leadership) Mon., Dec. 4, 2023
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There will always be a place for big ideas and sweeping changes, but don't underestimate the value of smaller steps and incremental advances.| • | Stopping Ourselves from Mattering Less(Leadership) Wed., Aug. 23, 2023
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We need to know enough about both the humanities and science to be capable citizens. With the politicization of so many topics—vaccines, evolution, climate change, stem cells—a more roundly educated public is essential.| • | Aaron Sorkin and I Have an Understanding(Leadership) Mon., Apr. 3, 2023
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Aaron Sorkin's new version of "Camelot," which will soon open on Broadway, will eliminate much of the magical elements of the story and get to the heart of what the centuries old tale of King Arthur and Camelot is really about.| • | Searching for Optimism in 2023(PR Commentary) Thu., Dec. 29, 2022
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In a world full of reasons to complain, sometimes it takes a conscious, sustained effort to remain on a positive trajectory. Putting a little effort into staying optimistic could pay big benefits in the coming year.| • | The Four R's of Strategic Thinking(PR Commentary) Thu., Mar. 24, 2022
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| • | What Bad Apologies Might Say About PR People(PR Commentary) Tue., Jan. 11, 2022
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Botched apologies can make situations worse and keep them in the news longer. Here a few ways in which even a well-intentioned apology—overseen by a well-intentioned PR pro—can go off the rails.| • | Nice or Kind: What's the Best Choice?(PR Commentary) Fri., Aug. 20, 2021
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Sugarcoating a message can make it incomprehensible. And feeding staff a steady diet of feedback sandwiches—criticism surrounded by praise—can obliterate the message, not just kill the taste of bad news.| • | No Easy Fix: Opinion and Belief vs. Facts and Truth(PR Commentary) Fri., Feb. 5, 2021
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Information and insight by themselves don’t produce change. It’s the desire to change and seeing the value in change that drives us forward.| • | When Predicting Change, There’s a T.H.E.M.E.(PR Commentary) Fri., Jan. 8, 2021
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| • | Three Steps to Save the Presidential Debates(Government) Tue., Aug. 11, 2020
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Pundits who believe the presidential debates should be scrapped display the classic “throw the baby out with the bathwater” reaction. Let’s fix them instead. (4 reader comments)| • | My Time with Larry(Corporate Communications) Thu., May 28, 2020
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Larry Kramer, the playwright and AIDS activist, died yesterday at age 84. He left his mark in two different worlds—the arts and healthcare. He changed me, too.| • | 3 Things Employees at Amazon, Edelman, Microsoft (And Many Others) Are Telling Us(Crisis Communications) Thu., Aug. 1, 2019
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It’s almost impossible to escape politics these days. And by politics, I mean the kind that’s become less civil and more polarizing. It surrounds us through 24/7 news coverage, social media channels, and… our co-workers.| • | Boeing Flunks Apology Tour(PR Commentary) Tue., May 21, 2019
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As the Boeing crisis drags on, the matter in which the company is communicating—or not—has become its own news story. Boeing gets an "F" in my 6 A’s of Apology model.| • | Four Steps to Save $69M(Corporate Communications) Thu., Nov. 1, 2018 NBC will take a $69M hit from the crash of former Fox star Megyn Kelly, who was never a good fit with the network's culture and brand. (1 reader comment) |
| • | Thanks for Asking(Data) Mon., Mar. 19, 2018 Big data, algorithms and artificial intelligence are driving today's decision-making in PR. But there’s a big difference between data and intelligence, between information and insight. |
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