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Evan Goldberg is senior vice president of client service at ARPR.


Stories by Evan Goldberg

    PR's Role in a Recession
    (PR Commentary)

    Tue., Apr. 2, 2019

    Evan GoldbergRecession fears often lead to slashed PR initiatives, so the burden is on both agencies and internal communicators to convince stakeholders of the many benefits of continuing to execute PR at a high level during a downturn.