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LSU women’s basketball coach Kim Mulkey’s attacks on a Washington Post profile as a "hit piece," before it was even published, caught the attention of five million people—a far bigger number than the readers of the paywalled article.
The art of capturing the attention of the right journalist with the right pitch.
The news in 2024 is going to be worse than anything that happened last year. Just a little heads-up here for all you PR pros out there planning to get crazy opportunistic in your media relations activities.
National Security Council Coordinator for Strategic Communications John Kirby isn’t the current White House Press Secretary, yet he’s the one the media turns to for answers on the Biden Administration’s policies.
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With live press events making a comeback, here a few hints for making yours a success.
Why the practice of advising a client to do the right thing is the true test of a public relations practitioner.
Here’s hoping Linda Yaccarino can get her boss to drop the company’s poop emoji response to media inquiries.
The national news media can win back public trust by making a concerted effort to apply pressure on Republican Senators who refuse to tackle the issue of banning assault weapons.
Public relations professionals, especially those who advocate for conservative causes, are receiving reflexively dismissive messages, and occasionally profane responses.
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Ways in which your team might be reducing your chances of media coverage and what you can do about it.
The social media response surrounding Netflix's changes to its password-sharing policy can serve as an object lesson on why companies need to be careful about what and how they communicate online.
In a State of the Union address that provided the sort of theater sports fans are used to, but speakers rarely experience, the President accomplished his objectives.
To be White House press secretary is to hold one of the most difficult jobs on the planet. Unfortunately, after almost a year in the role, President Biden’s current press secretary, Karine Jean-Pierre, has demonstrated that she doesn't currently possess the tools for the job.
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