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Last Updated: Fri., Apr. 12, 2024 @ 6:21 pm

Category: Media RelationsReturn to Latest News

There's No Place for a Reptile Brain in PR

Fri, Apr. 5, 2024

By Bill Huey

Kim MulkeyLSU women’s basketball coach Kim Mulkey’s attacks on a Washington Post profile as a "hit piece," before it was even published, caught the attention of five million people—a far bigger number than the readers of the paywalled article.

Memo To PR Pros: How Bad Is The News Going To Be This Year?

Wed, Jan. 31, 2024

By Bob Brody

Bob Brody

The news in 2024 is going to be worse than anything that happened last year. Just a little heads-up here for all you PR pros out there planning to get crazy opportunistic in your media relations activities.

John Kirby: The Real White House Press Secretary

Mon, Oct. 16, 2023

By Fraser Seitel

Fraser SeitelNational Security Council Coordinator for Strategic Communications John Kirby isn’t the current White House Press Secretary, yet he’s the one the media turns to for answers on the Biden Administration’s policies.


Seizing the Moral High Ground

Tue, Jun. 20, 2023

By Fraser Seitel

Fraser SeitelWhy the practice of advising a client to do the right thing is the true test of a public relations practitioner.

Winning Back Media Trust, One AR-15 at a Time

Wed, Apr. 12, 2023

By Fraser Seitel

Fraser SeitalThe national news media can win back public trust by making a concerted effort to apply pressure on Republican Senators who refuse to tackle the issue of banning assault weapons.

Snap Judgments

Mon, Mar. 27, 2023

By Kevin P. McVicker

Kevin McVickerPublic relations professionals, especially those who advocate for conservative causes, are receiving reflexively dismissive messages, and occasionally profane responses.


Do Reporters Hate Your Company?

Thu, Mar. 16, 2023

By Polly Traylor

Polly TraylorWays in which your team might be reducing your chances of media coverage and what you can do about it.

How Netflix Should Handle the Password-Sharing Controversy

Thu, Feb. 9, 2023

By Chris Rosica

Chris RosicaThe social media response surrounding Netflix's changes to its password-sharing policy can serve as an object lesson on why companies need to be careful about what and how they communicate online.

Biden Scores in Political Super Bowl

Wed, Feb. 8, 2023

By Thomas Graham

Thomas GrahamIn a State of the Union address that provided the sort of theater sports fans are used to, but speakers rarely experience, the President accomplished his objectives.

Rescuing a Floundering Press Secretary

Wed, Feb. 8, 2023

By Fraser Seitel

Fraser SeitalTo be White House press secretary is to hold one of the most difficult jobs on the planet. Unfortunately, after almost a year in the role, President Biden’s current press secretary, Karine Jean-Pierre, has demonstrated that she doesn't currently possess the tools for the job.