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Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Fri., Apr. 10, 2026 @ 5:30 pm

Category: Earned MediaReturn to Latest News

DC Lottery Looks for Marketing Support

Fri, Apr. 10, 2026

By Kevin McCauley

DC LotteryThe DC Lottery is looking for a firm to provide a full-range of advertising and marketing services to support brand awareness and the sale of game tickets.

Age Influences Workplace AI Exposure

Fri, Apr. 10, 2026

By Jon Gingerich

IPR’s report, “From Gen Z to Boomers: How Age Influences Employee Engagement, Advocacy, and AI Mindset”Younger employees are more likely to receive AI training in the workplace as well as guidance for using AI tools, according to a recent report.

Utah Moves to Stamp Out Underage Drinking

Thu, Apr. 9, 2026

By Kevin McCauley

UtahUtah is looking for a marketing communications partner to run its one-year $3.4M underage drinking prevention media and education campaign.

Consent Is the Real Currency of Public Affairs

Wed, Apr. 8, 2026

By Matthew Klink

Matthew KlinkToo many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception.

Why Brand Size No Longer Determines Visibility in AI Answers

Tue, Apr. 7, 2026

By Erik Carlson

Erik CarlsonFor decades, visibility has been a game the largest brands have won by default. Today, as AI search increasingly serves as the Internet’s front door, those rules of discovery are being rewritten, presenting a rare and significant opportunity for communications professionals.

Heart of Bluegrass Country Seeks Travel PR

Mon, Apr. 6, 2026

By Kevin McCauley

Shelby CountyShelby County, which is located in the heart of Kentucky’s Bluegrass region, is looking for a firm to raise its profile from a regional to national travel destination.

Wisconsin Dangles EcoDev Contract

Fri, Apr. 3, 2026

By Kevin McCauley

WisconsinThe Wisconsin Economic Development Corporation seeks a marketing communications firm to develop and deliver an integrated brand program to position the Badger State as a premier location for business, innovation, talent and community vitality.

VA's Stafford Co. Seeks PR Partner

Thu, Apr. 2, 2026

By Kevin McCauley

StaffordVirginia’s Stafford County is looking for strategic marketing and advertising support for its Department of Economic Development and Tourism.

Edelman's Mitra Shifts to Burson

Thu, Apr. 2, 2026

By Steve Barnes

Suhata MitraSujata Mitra, who has been EVP and group head, earned media at Edelman for the past seven years, joins Burson as U.S. chair of earned media, effective April 20.

What AI Visibility Audits Reveal About Media Authority

Wed, Apr. 1, 2026

By Katelyn Holbrook

Katelyn HolbrookWhen it comes to AI-generated search responses, many of the sources that produce significant visibility aren’t the traditional “top-tier” outlets PR teams prioritize. Instead, they’re blogs, community forums and smaller publications, highlighting the need for communicators to adapt their media visibility strategies.

OKC's Transportation Authority Seeks PR

Tue, Mar. 31, 2026

By Kevin McCauley

OKCThe Central Oklahoma Transportation & Parking Authority is seeking proposals for PR and strategic communications work to support its internal team.

How the Answer Engine Economy is Reshaping PR

Tue, Mar. 31, 2026

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Erik Karlson, Pres. & CEO, Notified
As AI platforms become a primary destination for information, PR professionals have an exciting opportunity to enhance how visibility is earned, measured, and sustained. In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Erik Carlson, President and CEO of Notified, explored what this shift means.

PR Firm News: Highwire Rolls Out Highwire Health

Tue, Mar. 31, 2026

By Steve Barnes

HIghwireHighwire launches Highwire Health, a unified healthcare marketing and communications practice... Red Fan Communications, an Austin, TX firm focused on strategic B2B communications, announces the launch of its Brand Authority Index—a diagnostic tool that quantifies how companies show up in AI-powered search... Dreamday introduces its influencer division, which formalizes a core capability within the agency’s integrated Performance PR model.

Ireland Plans Push to Get More Girls into Sports

Mon, Mar. 30, 2026

By Kevin McCauley

Her MovesSport Ireland is looking for a firm to promote its Her Moves campaign, which is designed to encourage girls to get involved in sports and physical actives.

Should JFK Jr. Have Used Crisis PR?

Fri, Mar. 27, 2026

By Andrew Blum

Andrew BlumIf you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?

Lack of Trust and 'AI Slop' Could Slow Social Media Growth

Fri, Mar. 27, 2026

By Steve Barnes

SproutEven though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.