Ad Market Plunged 31% in May
Tue, Jun. 30, 2020
By Jon Gingerich
The U.S. advertising market fell 31 percent in May from the same period a year ago, according to data released by the Standard Media Index.
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The U.S. advertising market fell 31 percent in May from the same period a year ago, according to data released by the Standard Media Index.
The COVID-19 pandemic is anticipated to erase $50 billion in global ad revenues this year, with the print media sector expected to endure some of the hardest hits, according to a WARC report.
Edelman has named Jon Flannery, executive creative director at DDB, chief creative officer of its Chicago outpost.
Digital political advertising spending in the U.S. this year will cross the $1 billion threshold for the first time, according to a recent eMarketer political spending forecast.
Judy John, Leo Burnett chief creative officer/Canada CEO, will join Edelman April 29 as its first global chief creative officer to oversee its 600-member strong team.
Spending among U.S. advertisers grew by more than four percent last year, totaling nearly $152 billion, according to recent Kantar Media estimates.
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